Senior Marketing Copywriter (APAC)

Singapore - Singapore

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

WHATS THE ROLE

Millions of people will read your words.

Wise is looking for our first Senior Marketing Copywriter to join our newly set up full-stack Brand Creative & Strategy team in Singapore. Wise has over 16 million customers now its your turn to convert its next 16 million.

In this role youll be the pencil on the ground in Asia bringing a deep understanding of the market its customers and how to reach compel and convince them to choose Wise above all others. With your words youll make them stop mid-coffee-sip to read more about Wise when they scoot to work and bridge the gap from awareness all the way to sign up.

Wises amazing features help our customers in various ways from money-saving to absolutely life-changing situations and theyre not always obvious to the uninitiated. Youll talk about things people really need in a way where theyll find it easy to listen.

Your words will need to educate with a bit of creative sparkle.

WHAT YOULL DO

Reporting to the Copy Lead in London youll own copy in the APAC market including Japan Singapore Malaysia Philippines and India.

Write compelling thumb-stopping copy for marketing campaigns that educate and inform customers and potential customers about Wises benefits and mission.

Your responsibilities will include:

Working with strategy and design to craft copy as part of a dynamic creative engine that supplies our paid channels with new assets (static motion carousel videos) at pace.

Having your ear to the ground when it comes to advertising and how brands show up on platforms like LINE WeChat TikTok Reddit YouTube and ATL channels and youll have a strong point of view on what creative works best for each channel.

Penning the words for ad hoc campaigns and experiments that drive customers to use Wise products more by crystallising new use cases.

Owning and adapting the Wise Tone of Voice for these markets and channels in a way that resonates with the local audiences.

Brainstorming angles concepts articulate pain points (while offering Wise as the solution) and write compelling marketing copy to convert more prospects on all of the above.

Confidently presenting and selling in your ideas to different departments and stakeholders.

Supporting Brand Creative & Strategy in their mission to being the best partner to Marketing in the efforts to fuel Wises mission and get Wise into more pockets and onto more screens.

Qualifications :

ABOUT YOU

Were looking for a creative talented writer who can explain at times complex concepts to people in engaging interesting ways. Does that sound like you Do apply. Do. Thats regardless of whether you have our ideal qualifications and experience which include:

Excellent proficiency in written English and ideally Japanese (e.g. JLPT N1 and above)

5 years experience writing marketing copy for a medium-to-large-sized business preferably tech though not essential.

A portfolio of writing samples that illustrates your wit polish and intelligence (a Google doc would do) leaning towards full funnel and paid marketing.

A keen eye for what makes effective marketing and advertising youll take inspiration from many different industries and have a strong POV on what makes for great copywriting.

Youve worked closely in partnership with designers of all disciplines riffing off each others ideas deepening creative concepts and striving for the best answer to a brief together.

Youve oodles of experience working with product marketers and managers before and youre confident in speaking their esoteric language(s).

You have the resilience to handle requests from multiple teams and you know how to build a process to manage them.
Youre a keen collaborator with an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines.

You have buckets of experience in articulating the why behind your decisions youll need to convince to disagree confidently and to take and give useful feedback

Additional Information :

Salary: SGD 6400 - 8.900 RSUs
Portfolio: Please make sure to include your Writing Portfolio link as part of your resume OR attach the link under the Message to the Hiring Team segment as this will be reviewed as part of your application.
Lastly please note that we are unable to provide visa support for this role.

For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

Employment Type :

Full-time

WHATS THE ROLE Millions of people will read your words.Wise is looking for our first Senior Marketing Copywriter to join our newly set up full-stack Brand Creative & Strategy team in Singapore. Wise has over 16 million customers now its your turn to convert its next 16 million.In this role youll be ...