Sr. Manager, AI Search & Discoverability

Work Schedule

Environmental Conditions

Job Description

As part of the Customer Marketing Organization the Senior Manager AI Search & Discoverability will join the Performance Marketing organization to lead Thermo Fishers evolution in AI-driven and generative search ensuring our brands products and expertise are discoverable across both traditional search engines and emerging AI-powered experiences.

This role combines strategic leadership with operational oversight shaping how Thermo Fisher appears across intelligent search surfaces. The ideal candidate brings deep technical search expertise a strong understanding of generative and answer-engine ecosystems and a passion for innovation at enterprise scale. This leader will collaborate closely with Product Divisional Marketing Digital Technology Analytics Content and Media teams to drive visibility accuracy and long-term discoverability while future-proofing our search strategy.

What will you do

• Lead and develop a multi-disciplinary AI search organization including AEO/GEO shared services and technical intelligent search teams.
• Define and execute enterprise strategies across Thermo Fishers digital ecosystem ensuring visibility across discovery platforms.
• Translate evolving AI search SERP and LLM trends into scalable standards governance and frameworks.
• Partner with Product Divisional Digital IT/DT Analytics and Channel teams toalign discoverability priorities with business and demand generation objectives.
• Oversee technical search health including crawlability rendering schema/structure and AI-specific markup.
• Direct AI-ready content strategies including content briefs topic prioritization and optimization.
• Establish and oversee AI visibility monitoring including presence in AI summaries citations misinformation intake and LLM accuracy checks.
• Own reporting frameworks and dashboards for AI visibility performance communicating insights risks and opportunities to senior leadership.
• Drive innovation through partnerships advancing automation tooling and AI-search measurement capabilities.
• Serve as a senior subject-matter expert for AI-driven search and discoverability best practices.
• Manage external vendors and partners supporting technical search AI visibility and optimization initiatives.

Education

• Bachelors in marketing data/IT or related field; Masters preferred

Experience

• 10 years of technical digital discoverability experience with 4 years leading multi-team or enterprise-scale initiatives.
• Deep expertise in technical search including schema/structured data site migrations performance and AI-readiness.
• Experience optimizing for AI-driven and generative search platforms including answer engines and LLM-based discovery.
• Proven ability to adapt strategies to algorithm changes evolving SERP formats and emerging AI search behaviors.
• Strong cross-functional leadership experience within matrixed global organizations.
• Proficiency with enterprise digital tools (GSC SEMrush Screaming Frog Looker Studio Adobe CMS platforms).
• B2B or Life Sciences experience; familiarity with scientific or technical content strongly preferred.

Knowledge Skills Abilities

• Ability to work effectively with remote and global teams across time zones.
• Strong stakeholder influence skills; able to communicate complex technical concepts to executive audiences.
• Highly organized detail-oriented and able to manage multiple initiatives simultaneously.
• Strong written and verbal communication project management and documentation skills.
• Working proficiency in Excel PowerPoint and Microsoft Teams.