Product Marketing Director Paris MFD

WHO WE ARE

Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together we empower brands to deliver smarter faster and more impactful digital experiences across the entire customer journey.

Since 2009 AB Tasty has partnered with 1000 global brands including Kering McDonalds Ulta Beauty LOréal Disneyland Paris and LVMH. With a strong international presence across Europe North America and APAC and a global team of 400 talents across the AB Tasty and VWO ecosystem we are building the future of digital optimizationpowered by AI experimentation personalization and data.

Our mission is simple: help brands grow by creating meaningful user experiences that drive business performance.

Joining us means stepping into a dynamic international environment where innovation ownership and impact are not buzzwordsbut daily realities.

Our culture is driven by strong values:

• We bring client satisfaction

• We are impactful

• We go above and beyond

• We live one team one dream

Were committed to creating a workplace where everyone feels empowered to share ideas take risks and make an impact. We also know that a happy team is a productive team thats why at AB Tasty were not just about delivering top-notch digital experiences - were committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

• About Us

• Your Journey with Us

• AB Tasty on Welcome to the Jungle

THE TEAM

• Team Name & Location: Product Marketing Global (Paris HQ international collaboration).

• Team Composition: The PMM Director will lead the Product Marketing function (3 PMMs for now) and collaborate closely with:

  • Product (PMs CPO)

  • Sales & Pre-sales

  • Customer Success

  • Marketing (Brand Content Demand Gen)

  • Partnerships

  • Executive leadership

• Role Overview: As PMM Director you will define and drive the global Product Marketing strategy ensuring our products are clearly positioned differentiated and successfully adopted across marketswhile acting as the strategic bridge between Product Sales and Marketing.

• Tech Stack & Tools: Salesforce Mixpanel Gong Canva Figma LinkedIn Monday/Asana Pardot Google Wordpress Analytics/Matomo

• Additional Information: This is a highly strategic and cross-functional role with international exposure. Occasional travel may be required for internal offsites GTM workshops or key client events.

YOUR MISSION

As PMM Director you will own and elevate the Product Marketing function to support the companys next phase of growth.

You will:

• Define and execute the global Product Marketing strategy aligned with business priorities.

• Own product positioning messaging and value propositions across the full portfolio (including AI-driven capabilities).

• Contribute to go-to-market strategies for new features releases and strategic initiatives.

• Support Revenue enablement: equip Sales and CSM teams with compelling narratives battlecards pitch decks and competitive insights.

• Strengthen our competitive positioning in a rapidly evolving experimentation and personalization market by partnering with Global Marketing to align positioning go-to-market narratives and demand generation strategy.

• Support product adoption and customer value realization by collaborating closely with Product and Customer teams.

• Structure and scale internal processes to ensure alignment between Product Marketing and Revenue teams.

• Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell cross-sell retention).

• Lead and develop the Product Marketing team (including mentoring junior PMMs).

WHAT YOULL BRING

• 8 years of experience in Product Marketing preferably in B2B SaaS.

• Strong expertise in positioning complex technical and AI-driven products with the ability to translate advanced capabilities into clear compelling business value.

• Proven experience leading go-to-market strategies in international environments.

• Strong understanding of Sales enablement and revenue impact.

• Ability to translate product capabilities into compelling business-oriented messaging.

• Experience working in close collaboration with Product and Revenue teams.

• Analytical mindset with the ability to leverage data for strategic decisions.

• Leadership experience managing and growing PMM teams with the ability to balance strategic direction and hands-on execution in a lean environment.

• Excellent communication and storytelling skills in English (French is a plus).

You thrive in fast-moving environments enjoy building structure where needed and are comfortable navigating ambiguity while keeping teams aligned.

If you dont meet 100% of these qualifications tell us why youd still be a great fit for this role in your application!

WHY YOULL LOVE IT HERE

• Make a Real Impact: This is a key leadership role directly influencing product success revenue growth and global positioning.

• Ownership & Autonomy: We trust our leaders. Youll have the space to define structure and scale the PMM function.

• International Culture: Collaborate with global teams across Europe North America and APAC.

• Career Development: Be part of an ambitious growth phase with strong exposure to executive leadership and strategic decisions.

• Flexible Work: Enjoy a balanced schedule with up to 2 days of remote work per week.

Perks: Centrally located office meal vouchers (Swile) health insurance (Alan) mobility and Gymlib passes additional days off and remote work expense support.

INTERVIEW PROCESS

Step 1: Discovery interview with Fayçal.

Step 2: Hiring Manager interview with Alix.

Step 3: Case study presentation with a team member. > Angélique

Step 4: Final meeting with Sparsh.

DETAILS

• Contract: Permanent full-time

• Location: Paris

• Remote: up to 2 days/week