Brand Manager, JP Wisers

Join Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd.: Where Moments Matter

At Corby and Hiram Walker were more than a company - were curators of unforgettable moments. Our portfolio boasts some of Canadas most iconic and award-winning brands including J.P. Wisers Lot No. 40 Pike Creek and Gooderham & Worts Canadian whiskies Polar Ice vodka Lambs rum Ungava gin McGuinness and Cabot Trail liqueurs Ace Beverage Groups Cottage Springs Cabana Coast Liberty Village and Good Vines and Foreign Affair wines. But thats just the beginning.

Through its affiliation with Pernod Ricard SA Corby represents leading international brands such as Absolut vodka Jameson and Redbreast Irish whiskies The Glenlivet Chivas Regal Ballantines and Aberlour Scotch whiskies Altos tequila Malibu and Havana Club rums Kahlua liqueur Skrewball Peanut Butter whiskey Jeffersons and Rabbit Hole bourbon whiskies Del Maguey Single Village mezcal Beefeater and Malfy gins and Perrier-Jouët and Mumm champagnes making our portfolio the most comprehensive in the market.

Why Choose Us

Igniting Conviviality: Derived from the French word convivialité our ethos centres on human connection authenticity and friendliness. We create moments that matter starting with how we work together.

Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether youre a seasoned professional or just starting your journey were invested in your growth.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players dream makers trailblazers movers and (cocktail) shakers. We have a passion for living life to the fullest making new friends every day and realizing our potential as people and as a business!

Learn about our rich heritage by clicking HERE for Corby and HERE for Hiram Walker.

Join us at Corby and Hiram Walker where every day is an opportunity to make a difference.

The salary range for this role is $85760.00 to $107200.00. Base salaries are determined during our interview process by assessing a candidates experience skills against internal peers and against the scope and responsibilities of the position.

Hybrid

We offer a hybrid work model designed to give you the best of both worlds flexibility and meaningful in-person connection. Youll spend three days a week with us at our Corby Office (225 King St. W. Toronto) where you can collaborate learn and feel part of a supportive community while still enjoying the freedom to work remotely on other days.

If youre not currently within commuting distance we welcome applicants who are open to relocating and joining our team here in Toronto.

Position Summary

Are you a passionate brand builder looking to shape the future of some of the worlds most celebrated spirits Join us as a Brand Manager and take the lead in bringing to life the growth strategy for our leading Canadian Whisky J.P. Wisers.

Reporting to the Brand Director the Brand Manager plays a pivotal role in defining brand strategy and delivering impactful marketing programs for Corby Spirit and Wine Limiteds flagship brand. This role demonstrates thought leadership by translating consumer insights into breakthrough strategy innovation and communications that accelerate growth.

Who will love this job:

• Strategic thinkers who see both the big picture and the details using insights to spark bold creative marketing ideas.
• Collaborators who thrive in a team environment and enjoy partnering across Sales Customer Marketing and external agencies to bring campaigns to life.
• Analytical minds who enjoy turning data into stories use performance insights to inform smart brand decisions.
• Curious innovators who stay ahead of consumer and market trends and bring fresh ideas to established brands.
• Organized multitaskers who can balance multiple priorities while keeping timelines budgets and execution on track.
• Entrepreneurswho areself-starterswho thrive in ambiguous spaces bring proactive solutions andarentafraid to challenge the status quo to unlock brand growth.
• Project Managers who are able to manage multiple high priority projects simultaneously delivering results on time and on budget

What you do:

Brand Planning:

• Contribute to the development of Annual Brand Plans Long-Range Plans and Brand Reviews
• Present strategies and key initiatives to Senior Management and Sales teams
• Partner with Consumer Insights to lead major research initiatives that unlock future growth opportunities
• Monitor and analyze brand performance and competitive activity (pricing distribution promotions category trends); provide clear actionable updates to leadership

Brand Execution:

• Lead agency partners in developing integrated Media and Creative strategies including:
• Masterbrand communications and supporting assets
• Full-funnel media execution across paid and owned channels
• Oversee Brand Home and DTC communications to ensure a seamless consumer experience
• Evaluate and execute in-market initiatives including trade events awards submissions PR outreach and experiential activations
• Establish clear objectives and performance benchmarks to measure program effectiveness

Product/Marketing Innovation

• Lead innovation from concept through launch partnering with Innovation and Production teams on liquid development packaging CAPEX and consumer testing
• Build and manage a robust innovation pipeline aligned to portfolio architecture and brand strategy
• Define asset requirements and develop comprehensive launch plans
• Conduct post-launch evaluations against established KPIs
• Drive ongoing value-engineering initiatives to enhance profitability

Masterbrand assets

• Serve as key liaison with creative and packaging agencies; lead briefing processes and ensure efficient execution
• Develop distinctive creative and packaging that builds long-term brand equity
• Oversee development of above- and below-the-line assets to support Trade and Sales

Budget Management:

• Manage A&P budget including annual planning regional allocation and ongoing spend tracking
• Ensure all major initiatives (>$50K) are formally evaluated with documented conclusions and recommendations

What you bring:

• Minimum 3 years of Brand Management experience within the CPG industry
• University degree or equivalent professional experience
• Proven experience in brand planning and consumer/market research
• Experience managing budgets and analyzing ROI
• Self-motivated proactive and able to work independently and collaboratively
• Bilingualism (French) is considered an asset

At Corby and Hiram Walker were committed to fostering a workplace that reflects the diversity of the communities we serve. We welcome applications from all qualified individuals and Indigenous peoples visible minorities individuals with a disability and 2SLGBTQIA individuals are encouraged to apply.

Our Commitment: Accessible Employment Practices

Pernod Ricard alongside its Canadian affiliates Corby and Hiram Walker is dedicated to providing accessible employment opportunities. If you require accommodation due to a disability or a medical need during any phase of the recruitment process or want to review our accommodation policies please reach out to our Human Resources Department at .

Ontario Applicants: Our practices align with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.

This posting is for a vacant role.

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

Join us in creating a vibrant inclusive workplace where everyones voice matters. Apply today!

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