Sr. Marketing Manager, Demand Generation

About Delinea:
Delinea is a pioneer in securing human and machine identities through intelligent centralized authorization empowering organizations to seamlessly govern their interactions across the modern enterprise. Leveraging AI-powered intelligence Delineas leading cloud-native Identity Security Platform applies context throughout the entire identity lifecycle across cloud and traditional infrastructure data SaaS applications and AI. It is the only platform that enables you to discover all identities including workforce IT administrator developers and machines assign appropriate access levels detect irregularities and respond to threats in real-time. With deployment in weeks not months 90% fewer resources to manage than the nearest competitor and a 99.995% uptime Delinea delivers robust security and operational efficiency without compromise. Learn more about Delinea on LinkedIn X and YouTube.

Join our passionate global team at Delinea and help us make the world a safer and more secure place. Our success is driven by world-class product leadership outstanding engineers and strategic investment from TPG. We value diversity innovation and a culture of respect and fairness. If youre ready to push boundaries and challenge the status quo in security we want to hear from you.

Apply today to help us achieve our mission.

About the Role

The Senior Manager of Demand Generation Execution reports to the VP Global Growth Marketing and is responsible for executing high-impact demand programs through core digital channels including email webinars and paid media. This role focuses on how programs are activated and optimizedowning channel execution campaign operations and performance optimization in close partnership with Marketing Programs Website and Marketing Operations.

This role is ideal for a hands-on demand generation leader who thrives on turning strategy into results scaling proven tactics and driving measurable pipeline impact.

What Youll Do:

Campaign & Channel Execution

• Own execution of demand generation campaigns across key channels including:

• Email marketing (promotional nurture lifecycle)

• Webinar and virtual event marketing

• Paid media (search social display retargeting)

• Translate integrated program strategies into detailed execution plans timelines and channel tactics.

• Ensure campaigns are launched on time on budget and with high quality.

Email & Marketing Automation

• Own email strategy execution including segmentation cadence testing and optimization.

• Partner with Marketing Ops to manage marketing automation workflows lead scoring and routing.

• Ensure best practices for deliverability compliance and performance optimization.

Paid Media & Digital (Paid Display Paid Content Syn Paid Webinar Paid Search Paid Social Paid Video ) Optimization

• Manage paid media execution either directly (6Sense) or through agency partners.

• Optimize targeting creative bidding and budget allocation to maximize pipeline ROI.

• Continuously test and iterate on messaging offers and formats.

Webinars & Virtual Events

• Own webinar demand execution including promotion strategy registration conversion attendance optimization and follow-up.

• Partner with content product marketing and speakers to ensure compelling audience experiences.

Team Leadership

• Lead a team of Campaign Managers

Performance Measurement & Reporting

• Track and report on channel-level and campaign performance including engagement MQLs pipeline and ROI.

• Provide insights and recommendations to improve future execution and inform program strategy.

• Maintain dashboards and regular reporting cadences in partnership with Marketing Ops.

Operational & Vendor Management

• Manage execution workflows tools and vendors/agencies supporting paid media and digital execution.

• Identify opportunities to streamline processes and improve scalability.

What Were Looking For

• 5-7 years of experience in B2B demand generation or digital marketing preferably in a SaaS environment.

• Deep hands-on experience with email marketing webinars and paid media execution.

• Strong command of marketing automation platforms (e.g. HubSpot 6 Sense OpenPrise) and paid media platforms.

• Proven ability to optimize campaigns based on performance data and experimentation.

• Highly organized executor with strong project management skills.

• Excellent communication and executive presentation skills.

• Exceptional organizational skills with the ability to manage multiple workstreams and competing priorities with ease.

• Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage.

• Confident working with marketing data performance metrics and systems to drive decision-making and continuous improvement.

Why work at Delinea

• Were passionate problem-solvers helping the worlds largest organizations protect what matters most: their human and machine identities.

• We invest in people who are smart self-motivated and collaborative.

• What we offer in return is meaningful work a culture of innovation and great career progression.

At Delinea our core values are STRONG and guide our behaviors and success:

• Spirited - We bring energy and passion to everything we do

• Trust - We act with integrity and deliver on our commitments

• Respect - We listen value different perspectives and work as one team

• Ownership - We take initiative and follow through

• Nimble - We adapt quickly in a fast-changing environment

• Global - We embrace diverse people and ideas to drive better outcomes

We believe weaving these core values into our day-to-day actions and our process for hiring evaluating and promoting employees helps us cultivate a work environment that embraces collaboration and camaraderie.

We take care of our employees. We offer competitive salaries a meaningful bonus program and excellent benefits including healthcare insurance as well as pension/retirement matching comprehensive life insurance an employee assistance program time off plans and paid company holidays.

Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Upon conditional offer of employment candidates are required to complete comprehensive criminal background check verification of education and verification of employment per employment addition all publicly posted social media sites may be reviewed.

Required Experience:

Manager