Plan manage and deliver retail and fleet marketing campaigns
including new model launches tactical and quarterly campaigns.
Support dealer partners with local marketing strategy media planning
and campaign execution.
Localise national campaigns to suit regional markets ensuring
consistency with brand guidelines.
Plan and execute dealer launch events test drive campaigns and
showroom activations.
Oversee the deployment of POS materials signage and digital assets
across the dealer network.
Act as the main liaison between marketing field sales and dealer
partners.
Monitor and analyse local marketing performance; recommend
improvements based on KPIs.
Ensure full compliance with corporate identity (CI) and retail brand
standards.
Manage relationships with external agencies and suppliers for local
campaign execution.
Work closely with digital and product teams to integrate retail initiatives
into online channels.
Provide training and guidance to dealer marketing contacts on tools
campaigns and co-op programs.
Administer the retail marketing budget including processing invoices
and ensuring accurate financial reporting.
Track marketing KPIs (leads conversion rates ROI) and produce
regular performance reports.
Own and manage the retail marketing budget ensuring spend is
aligned with strategic priorities and delivers strong ROI.
Stay current on automotive retail trends competitor activity and
marketing innovation.
Required Skills:
- Bachelors degree or higher in Refrigeration Mechanical Electrical Engineering or a related field. - 8 years of experience in technical support for the HVAC industry especially commercial products VRF & HP with expertise in regional market standards regulations and industry practices. - Proven track record of collaborating with cross-border R&D teams and delivering market-driven solutions. - Prior experience in local enterprises or managing HVAC products for the target market. - Established network within regional industry associations would be a plus. - Strong analytical skills technical acumen and familiarity with industry association ecosystems.
Plan manage and deliver retail and fleet marketing campaigns including new model launches tactical and quarterly campaigns. Support dealer partners with local marketing strategy media planning and campaign execution. Localise national campaigns to suit regional markets ensuring consistency with b...
Plan manage and deliver retail and fleet marketing campaigns
including new model launches tactical and quarterly campaigns.
Support dealer partners with local marketing strategy media planning
and campaign execution.
Localise national campaigns to suit regional markets ensuring
consistency with brand guidelines.
Plan and execute dealer launch events test drive campaigns and
showroom activations.
Oversee the deployment of POS materials signage and digital assets
across the dealer network.
Act as the main liaison between marketing field sales and dealer
partners.
Monitor and analyse local marketing performance; recommend
improvements based on KPIs.
Ensure full compliance with corporate identity (CI) and retail brand
standards.
Manage relationships with external agencies and suppliers for local
campaign execution.
Work closely with digital and product teams to integrate retail initiatives
into online channels.
Provide training and guidance to dealer marketing contacts on tools
campaigns and co-op programs.
Administer the retail marketing budget including processing invoices
and ensuring accurate financial reporting.
Track marketing KPIs (leads conversion rates ROI) and produce
regular performance reports.
Own and manage the retail marketing budget ensuring spend is
aligned with strategic priorities and delivers strong ROI.
Stay current on automotive retail trends competitor activity and
marketing innovation.
Required Skills:
- Bachelors degree or higher in Refrigeration Mechanical Electrical Engineering or a related field. - 8 years of experience in technical support for the HVAC industry especially commercial products VRF & HP with expertise in regional market standards regulations and industry practices. - Proven track record of collaborating with cross-border R&D teams and delivering market-driven solutions. - Prior experience in local enterprises or managing HVAC products for the target market. - Established network within regional industry associations would be a plus. - Strong analytical skills technical acumen and familiarity with industry association ecosystems.
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