Digital Marketing Coordinator

Content Creation & Design

• Proactively develop and manage engaging content for social media blogs newsletters email website and digital campaigns.
• Support the Marketing team with the development of the annual content calendar.
• Create on-brand graphics and layouts using Adobe Creative Suite Canva and HubSpot design tools.

Digital Marketing

• Under direction from the Digital Marketing and Design Lead:
• Update website content regularly.
• Update content in other channels (brochures digital screens etc.).
• Provide administration support with CRM.
• Provide marketing and brand support for digital banking platforms and projects.

Community Engagement

• Work with the Social Purpose and Event Specialist to support our Truly Local Commitment programming share member stories and represent PenFinancial at community events.

Ca        Campaign Execution

• Working with the Product Marketing Manager support the planning and execution of traditional advertising including radio out-of-home and print.
• Execute digital marketing campaigns across email social and paid channels.

            Analytics & Reporting

• Track KPIs (e.g. website traffic social engagement conversion rates) and department budget.
• Update marketing dashboards with KPIs and make recommendations based on findings.
• Collaborate with the marketing team to provide monthly marketing reports with actionable insights.

            Marketing Administration  

• Work closely with internal departments to triage and support incoming marketing requests.
• Support the delivery of internal communications.
• Manage marketing materials inventory including swag items branch collateral (brochures passbooks etc.).

Qualifications :

• Post-secondary education in Marketing Communications or related field.
• 25 years of experience in digital marketing (financial services experience is an asset but not required).
• Strong interpersonal skills to work across departments and with external partners.
• Demonstrated ability to thrive in a fast-paced small team environment where you may wear multiple hats.
• Willing to take initiative bring fresh ideas and execute them with minimal supervision.
• Strong writing and editing skills with a high degree of attention to detail.
• Proven familiarity with digital tools (e.g. social media platforms email marketing software CMS productivity tools).
• Basic to intermediate design experience with Adobe Creative Suite Canva and HubSpot.
• Some travel within the Niagara Region will be required to support community activation and attend meetings.

Additional Information :

Target Salary: $52428

Salary Range: $49345 - $61680

Salary will be determined based on skills experience education and other qualifications relevant to this position.

This role is a new vacancy

Artificial Intelligence (AI) could be used in the application process

To learn more visit  we welcome all applications only those who are selected for an interview will be contacted.

Accessibility accommodations will be made for job candidates upon request.

Remote Work :

No

Employment Type :

Full-time