Digital Manager
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Job Location:
Petaling Jaya - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Role Overview:
This role is ideal for a strategic hands-on marketer with strong operational acumen and a results-oriented mindset. As the Digital Manager you will drive the Digital transformation and commercial success of AbbVies established off-patent specialty care brands.
With a focus on leveraging innovative digital omnichannel and B2B strategies you will lead the orchestration of marketing sales and operational execution across the product lifecycle while efficiently managing day-to-day marketing operations.
Key Responsibilities:
- Lead digital marketing strategy and execution for off-patent brands ensuring effective use of email content marketing and online advertising across platforms.
- Manage Customer Relationship Management (CRM) systems (e.g. Veeva CRM) to enable seamless omnichannel campaigns sales alignment and HCP/customer engagement.
- Create and execute integrated marketing campaigns including design of promotional materials digital content and multichannel messaging.
- Develop execute and analyze large-scale B2B events webinars workshops and virtual conferences focused on reinforcing brand legacy educating stakeholders and expanding the commercial network.
- Ideate and/or provide support for any BD&L activity such as managing partnerships and lifecycle initiatives for mature/off-patent products and collaborating with supply chain for optimal market availability
- Collaborate with sales and business teams to develop sales forecasts monitor market trends and support demand planning.
- Analyze and report on campaign performance omnichannel effectiveness customer insights and market trends to inform commercial decision-making
- Serve as a champion for digital transformation within the commercial and marketing teams by influencing best practices process optimization and capability building across marketing operations
- Maintain strict compliance with pharmaceutical industry regulations data privacy and internal policies for all operations and communications.
Qualifications :
- Bachelors degree in Marketing Business Life Sciences or relevant field; advanced degree a plus.
- 5 years experience in digital marketing commercial operations or pharmaceutical/healthcare marketing.
- Proven success in marketing off-patent established brands and driving value via digital and non-traditional promotional strategies.
- Experience with B2B marketing and BD&L processes will be advantageous
- Excellent project management organizational and communication skills.
- Strong analytical abilities and familiarity with marketing automation and analytics tools.
- Demonstrated expertise in CRM systems management (preferably Veeva CRM/Salesforce) digital marketing automation and omnichannel enablement will be ideal.
- Strong leadership and stakeholder management experience including proven ability to drive digital or commercial transformation.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
