Assistant Manager Performance Marketing
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
We are hiring for an Assistant Manager - Performance Marketing. This role will be central to scaling our emerging Micro Drama business. The incumbent will own performance-led digital marketing for short-form scripted content driving discovery viewership and sustained engagement through sharp media planning experimentation and data-backed optimization. The role sits at the intersection of performance marketing and content-led growth in a fast-evolving high-velocity environment.
Key Responsibilities
- Work with the team to define digital media strategies and performance marketing plans for Micro Drama titles across SVOD and AVOD objectives aligned to business and content briefs.
- Set overall performance strategy based on title-level success metrics such as views completion repeat consumption and subscriptions with a strong focus on measurable outcomes.
- Plan deploy and optimize performance marketing campaigns across platforms to drive scale efficiency and learning for an emerging content format.
- Partner with third-party platforms (Google Meta etc.) to unlock innovative solutions and impact-led executions during key launches.
- Collaborate closely with internal stakeholders including Analytics Product Content and Comms to improve targeting tracking attribution and optimization frameworks tailored to Micro Drama consumption
- Own end-to-end delivery across performance platforms; proactively identify opportunities to improve CPAs reduce wastage and maximize campaign efficiency.
- Manage media agencies and external partners to ensure seamless execution quick turnaround and high-quality delivery in a dynamic launch environment.
- Drive periodic performance reviews and deep-dive analyses; translate data into clear narratives insights and action plans to inform future launches and scale strategies
- Explore tech API and feed-based integrations to enhance performance marketing capabilities and enable faster experimentation
- Identify and evaluate opportunities with publishers ad networks and tools to support reach discovery and sustained viewership of Micro Drama content.
Experience & Skillset
- 35 years of experience in digital or performance marketing.
- Strong experience in ROI-driven or lead-based businesses preferably within consumer tech media or app-led ecosystems.
- Hands-on experience managing large-scale digital marketing budgets.
- In-depth practical experience across programmatic and biddable platforms such as Google Ads Meta DV360 etc.
- Exposure to running campaigns using both first-party and third-party data
- Working knowledge of analytics attribution and measurement tools (e.g. AppsFlyer DCM or equivalent)
- Strong analytical and problem-solving mindset with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line.
Perched firmly at the nucleus of spellbinding content and innovative technology JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week igniting the dreams and aspirations of hundreds of million people across geographies.
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Required Experience:
Manager
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
