Marketing Data Analyst

Credit Direct Finance Company Limited

Job Location:

Lagos - Nigeria

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Advanced Analytics

Integrate AI-driven tools to analyze complex and historical datasets to forecast campaign outcomes for new product launches and predict customer trends.

Performance Reporting

Develop and maintain real-time dashboards that track campaign performance attribution and ROI across all business lines (Yield Checkout etc.) and how they measure against business objectives.

Customer Behaviour Insight

Analyze the customer journey to identify friction points and opportunities for engagement or cross-selling opportunities.

Attribution Modelling & Quality

Ensure 100% accuracy in campaign attribution and audit the quality of results coming from the top-of-funnel.

Process Efficiency

Automate data collection processes to improve stakeholder management strategic decision-making and shorter cycle times for marketing reports.

Bachelors degree in Data Science Statistics Economics or related quantitative field.
35 years of experience in data analytics preferably within a marketing or fintech environmen

COMPETENCIES REQUIREMENTS:

Data Visualization (Tableau/PowerBI) SQL Python/R AI-driven analytics tools Attribution modeling Predictive modeling..

What to Expect in the Hiring Process:

A preliminary phone call with the recruiter
Technical interview
Assessment
Interview with Senior members of the team
Cultural and Behavioural Fit Interview with a member of the Executive team.

Required Experience:

Advanced AnalyticsIntegrate AI-driven tools to analyze complex and historical datasets to forecast campaign outcomes for new product launches and predict customer trends.Performance ReportingDevelop and maintain real-time dashboards that track campaign performance attribution and ROI across all busi...