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Senior Manager MarTech (Marketing Transformation Consulting)

Practice: Marketing Transformation / Customer

Role Purpose

Lead endtoend MarTech transformation for enterprise clientsshaping growth strategies architecting and implementing modern marketing stacks (e.g. CDP Marketing Automation CRM CMS/DAM/MRM) and ensuring measurable outcomes across acquisition engagement loyalty and revenue. Youll own business development (pipeline pursuits alliances) and delivery excellence (scope budget risk quality) while building a highperforming team and thought leadership in the market.

Key Responsibilities

• Business growth & practice building
  • Drive revenue growth through strategic planning and execution. Own the sales pipeline and achieve revenue targets.
  • Identify new market opportunities and expand service offerings.
  • Build and grow accounts; lead RFP/RFI responses solution proposals and executive pitches; shape deal commercials and delivery models.
  • Develop and implement Go-to-Market (GTM) strategies for new and existing solutions within Martech space
  • Build ecosystem relationships with Adobe Salesforce and other platform partners; co-develop offerings and GTM collateral with alliance teams.
  • Publish PoVs on MarTech/AdTech AI-powered personalization and data strategy to drive market visibility and demand.
  • Build strong client relationships to ensure long-term partnerships.

• Engagement delivery & client leadership
  • Serve as engagement lead across complex multi-track programsgovernance scope timeline budget risk/issue management and Csuite stakeholder alignment.
  • Drive measurable outcomes (e.g. uplift in lead quality conversion CLV CAC efficiency) and establish a value-realization framework with the client PMO

• Solution architecture & platform implementation
  • Design and implement integrated MarTech stacks covering CDP Marketing Automation/ESP CRM CMS/DAM/MRM and journey orchestrationemphasizing interoperability data quality and activation across channels.
  • Lead hands-on delivery for Martech platforms (CDP CMS DAM)
  • Establish platform governance (environments release management access controls) and optimize integrations (APIs event streaming cloud data platforms).

• Data privacy & consent management
  • Define data models and identity resolution strategies; implement consent and preference management aligned with regional regulations (GDPR/CCPA) and enterprise risk standards.
  • Partner with client IT/Data to unify customer profiles and enable 1:1 personalization anchored in reliable firstparty data.

• Operating model process & change
  • Architect futurestate Marketing Operating Models (people process tech data governance) and stand up agile rhythms CoEs and performance KPIs.
  • Lead organization design enablement and change management to embed new ways of working across global marketing product sales and service teams.

• AI/GenAI-enabled marketing
  • Operationalize GenAI for content generation audience discovery nextbestaction decisioning and campaign optimizationusing responsible AI practices.
  • Establish guardrails and value-tracking for AI use cases across creative segmentation and journey orchestration.

• Team leadership & talent development
• • Build and mentor a cross-disciplinary team (MarTech architects marketing operations data engineers campaign specialists); foster a culture of excellence and continuous learning.

Qualifications

• 1014 years in Marketing Technology & Operations / Marketing Transformation (consulting preferred) with multi-platform experience (Adobe Experience Cloud Salesforce Marketing Cloud & Data Cloud CDPs).
• Proven leadership of large global MarTech programssolution architecture data modeling integrations cloud platforms and campaign activation.
• Strong business development track record: pipeline creation proposal leadership and executive storytelling; familiarity with alliance-led GTM motion.
• Expertise in data privacy consent and compliance impacts on marketing channels (GDPR/CCPA).
• Ability to coach teams and manage stakeholders across marketing IT data product and sales.
• Willingness to travel for client delivery (up to 60% depending on engagement).

Preferred

• Certifications: Adobe (AEP/RTCDP/Adobe Campaign) Salesforce (Marketing Cloud Data Cloud).
• Experience designing marketing operating models and standing up CoEs / managed services.
• Thought leadership or publications in MarTech strategy AI in marketing or CDP adoption.

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