Lead, Social Media Analytics LATAM

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

Lead Social Media Analytics LATAM

About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3300 associates the companys products are sold at key retailers online and offline and through distributors around the world.

Wedontjust make products. Weidentifyand solve customer problemssome thatcustomersdonteven know they have. Wetellthat story via social media across organic paid influencer and earned channels.

Position Overview
We are building a world-class global social media and marketing organization to drive brand and sales growth. SharkNinja is rich with data sources and has a data-driven culture; we need analytic experts (like you!)tocut through the noise of social data surface what matters and guide immediate action.

This role will join a growingGlobal Marketing Analytics Team transforming data into clear actions thatoptimizemarketing performance and guide media social and creative strategies. The ideal candidate will thrive inSharkNinjasfast-moving culture balancing rigor withpragmatism andusing data not only to measure performance but to influence decisions and spark the next opportunity.

Key Responsibilities

• Social Media Analytics:Lead reporting and insights across all social media activity (organic earned influencer and paid) forMexico Brazil and the growing LATAM market. Quantify what drivesvirality andraise the odds of it happening.

• LATAM Market Focus:Serve as the primary analytics partner for the LATAM region bringing analytical rigor and scalable social measurement to an emerging social-first market. Partner closely with regional social and marketing leaders to support growth across key LATAM countries.

• Turn Data into Decisions:Provide fast actionable analysis of campaign and creative performance to inform optimization investment decisions and the next viral SharkNinja product in LATAM.

• Creative Effectiveness:Partner with creative and social teams to evaluate content performance run A/B testing and recommend quick pivots to maximize impact in culturally relevant ways.

• Cross-Team Collaboration:Work with media agencies internal media and regional social partners toalign onmeasurement frameworks reporting and learnings.

• KPI Development:Cut through the noise of vanity metrics and define clear outcome-oriented KPIs for social media marketing in LATAM; ensureperformance is tracked understood and acted upon.

• Executive Reporting:Deliver tailored action-oriented reporting for regional and global stakeholders (tactical vs executive) automating recurring outputs where possible.

• Best Practices & Benchmarks:Conduct rapid analyses toestablishbenchmarksidentifyopportunities and evolve social measurement approaches for LATAM.

• Culture & Collaboration:Act as a senior analytical voice on the team sharing insights mentoring peers whenappropriate and contributing to a culture where data fuels decision-making and action.

Attributes & Skills

• Masters orBachelorsdegree inAnalyticsData ScienceStatistics Economics orsimilar experience.

• 6 yearsof experience in performance marketing analytics social media analytics or creative measurement.

• Strongtrack recordanalyzing social platforms (Meta TikTok YouTube etc.) and translating insights into clear business and creative actions.

• SQL experience Python experience with data visualization tools such as Power BI and advanced experience with Excel functions

• Ready to excel in the world of AI-poweredinsights that drive immediate action at the fast pace of social media.

• Strong analytical thinking with the ability to balance rigor with speed-to-insight.

• Excellent communication and influencing skills with the ability to partner effectively across regional and global teams.

• Self-motivated and comfortable managing ambiguity and multiple priorities in a dynamic fast-paced environment.

• Fluency in Spanish and English isrequired.

Work Environment
This is a primarily on-site role based inMexico City Mexico with flexibility to work from home12 days per week.