Analyst, Global Marketing & Digital Wealth, LatAm and Canada Marketing, Web Strategy Specialist

Mexico City - Mexico

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About this role

The Team

This role sits within BlackRocks Latin America and Canada Marketing team and partners closely with regional marketing teams across both regions. The team is responsible for delivering scalable compliant and high-performing digital experiences across BlackRocks public-facing web ecosystem. The group is proud of driving commercial impact through best-in-class web experiences strong governance and data-driven optimization.

Role and Impact

The Web Strategy Specialist Latin America & Canada is responsible for driving the strategic activation optimization and governance of BlackRocks 8 regional websites across Canada and Latin America. This role owns the end-to-end web experiencefrom planning and execution through measurement and continuous optimizationensuring sites are compliant performant personalized and aligned to business priorities and the PPF. The role plays a critical part in enabling engagement demand generation and client experience excellence across multiple markets.

Responsibilities

Own and execute the regional web strategy for Latin America & Canada translating business and marketing priorities into scalable website activations.

Lead website activations including campaign launches content rollouts page enhancements and ongoing experience optimization.

Act as a regional steward for web governance ensuring compliance with global standards policies and best practices.

Drive personalization and targeting initiatives using audience data user behavior and segmentation.

Design and execute A/B and multivariate testing to improve journeys content effectiveness and conversion performance.

Own web analytics and performance measurement translating insights into actionable optimization recommendations.

Core Skills

Strong web strategy and digital marketing expertise within multi-market governance-driven environments.

Hands-on experience with web analytics optimization experimentation and performance measurement.

Ability to translate data and insights into clear recommendations and business impact.

Excellent stakeholder management and communication skills across regional and global teams.

Process-oriented mindset with a focus on scalability efficiency and speed-to-market.

Qualifications

Bachelors degree required.

2 years of experience in digital or related roles.

Experience operating within complex multi-region digital ecosystems.

Proven ability to manage multiple initiatives across stakeholders and timelines.

Fluency in English; additional language skills a plus.

Our benefits

To help you stay energized engaged and inspired we offer a wide range of benefits including a strong retirement plan tuition reimbursement comprehensive healthcare support for working parents and Flexible Time Off (FTO) so you can relax recharge and be there for the people you care about.

Our hybrid work model

BlackRocks hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person aligned with our commitment to performance and innovation. As a new joiner you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock we are all connected by one mission: to help more and more people experience financial well-being. Our clients and the people they serve are saving for retirement paying for their childrens educations buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment the one we make in our employees. Its why were dedicated to creating an environment where our colleagues feel welcomed valued and supported with networks benefits and development opportunities to help them thrive.

For additional information on BlackRock please visit @blackrock Twitter: @blackrock LinkedIn: is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race color national origin religion sex sexual orientation gender identity disability protected veteran status and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law including any applicable fair chance law.

Required Experience:

About this roleThe TeamThis role sits within BlackRocks Latin America and Canada Marketing team and partners closely with regional marketing teams across both regions. The team is responsible for delivering scalable compliant and high-performing digital experiences across BlackRocks public-facing we...