Digital Marketing Lead (SEO & Growth)

About the Role

We are looking for a high-level Digital Marketing Lead who can take full ownership of our marketing strategy and execution.

This role is designed for someone experienced strategic and technically strong someone who can run the marketing function efficiently and reduce executive involvement in day-to-day marketing operations.

You will serve as the core pillar of the marketing department with the opportunity to build and lead a team as the company grows.

This is a long-term in-house leadership opportunity with significant earning potential tied to measurable performance.

What You Will Own

🹠Marketing Strategy & Department Ownership

• Develop and execute a comprehensive growth strategy

• Build and systemize marketing operations

• Establish marketing KPIs tied directly to revenue

• Create scalable workflows reporting structures and SOPs

• Gradually assume full operational responsibility for the marketing division

🹠SEO Strategy & Technical Execution

• Develop content pillar architecture (service pages location pages blog structure)

• Lead keyword research and competitive analysis

• Implement on-page and technical SEO best practices

• Oversee backlink strategy and guest posting initiatives

• Improve search rankings domain authority and organic lead flow

🹠Analytics & Performance Tracking

• Implement and manage Google Analytics (GA4)

• Set up and optimize Google Ads conversion tracking

• Ensure accurate channel attribution

• Monitor performance dashboards and make data-driven optimizations

• Improve website conversion rates and funnel efficiency

🹠Paid Media & Revenue Growth

• Oversee Google Ads campaigns

• Optimize campaigns based on ROI and cost per acquisition

• Scale paid channels strategically

• Align marketing efforts with revenue targets

Who Were Looking For

• 5 years of experience in digital marketing

• Strong hands-on SEO expertise (technical strategic)

• Proven experience implementing proper analytics and conversion tracking

• Strong knowledge of Google Ads and performance marketing

• Solid understanding of website structure and technical SEO principles

• Experience building or structuring marketing systems

• Revenue-focused and results-driven

• Comfortable being accountable for growth performance

• Committed to working fully in-house

Compensation structure includes:

• Competitive base salary

• High recurring performance-based commissions

Why This Opportunity Is Different

• Direct collaboration with executive leadership

• Real ownership and authority

• Opportunity to build and lead a marketing department

• Long-term growth and earning potential based on results

• Ability to make a measurable impact on company revenue