Vice President – Marketing & PSI (Quantitative), Star Bharat & Star Utsav
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
As a Marketing and Programming Strategy & Insights Head the role will be instrumental in pivoting Star Bharats content strategy and driving Marketing efforts for both the channels.
About the Channel:
Star Bharat champions powerful storytelling rooted in Indian culture and values. Known for its impactful family dramas mythological narratives and socially relevant content the channel connects deeply with audiences across India i.e. Bharat
Star Utsav is one of Indias leading free-to-air Hindi entertainment channels bringing iconic much-loved shows to millions of households across the country. With its strong mass appeal and consistent viewership Star Utsav represents reach trust and nostalgia.
Key Responsibilities
- Design and implement annual Marketing and Communication plan for the channel brand and its programming line-up for allocated shows and slots
- Key driver for all impact campaigns/show launch campaigns as well as sustenance initiatives (both On Air & Off Air) to help grow the channel viewership for allocated shows and slots
- Plan and manage the marketing and OAP budget of the channel as well as all creative and media agencies working on the brand
- Mapping and understanding consumer behavior through deep collaboration with the Insights team to identify the right communication levers basis consumer feedback on content and promotion for allocated shows and slots
- Directly responsible for all programming & channel related communication across all mediums like TV print digital offline etc. for the allocated shows and slots. This includes - Brand Marketing Impact Sustenance PR Digital marketing Ground activation & events
- Own the role of the partnering with Ad Sales organization and be the channel brand custodian
Programming Strategy & Insights:
- Develop in-depth consumer understanding based on macro trends industry reports competitor performance viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.
- To mine insights map trends analyse consumer feedback identify problem areas and provide sharp & actionable insights that will directly impact channel/ show strategy.
- Identify content white spaces that can be added to the channel programming slate.
- Oversee and analyse daily/weekly viewership data proactively identify trends and pre-empt challenges to the content and communication teams.
- Oversee and supervise FPC planning slot and break patterns analysis and act as point of escalation for any operational challenges.
Skills & Attributes for success
- Passionate about content and skilled in excellent stakeholder management.
- Ability to collaborate and forge strong alliances within and outside the organization.
- Proficient in problem-solving and decision-making with a commercial savvy approach.
AboutUs
PerchedfirmlyatthenucleusofspellbindingcontentandinnovativetechnologyJioStarisaleadingglobalmedia&750millionviewerseveryweekignitingthedreamsandaspirationsofhundredsofmillionpeopleacrossgeographies.
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Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
