Manager Programming Strategy & Insights (Qualitative), Star Pravah
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The incumbent will be responsible for capturing the voice and sentiments of the consumer on both long story and show track level.
This team is a custodian for primary & secondary consumer research projects for covering the gamut of research needs including consumer understanding & societal trend mapping channel & show health measurement and Marketing & communication research
Key Responsibilities
- Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.
- Pull and interpret data from sources available for new show launches on-going tracks marketing campaigns etc.
- To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
- To understand the consumer- his/ her behavior desires pains and aspirations from all possible sources including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.
- Mining insights & mapping trends in consumer attitudes preferences lifestyles and behavior that will help sharpen the teams consumer understanding
- Analysing consumer feedback accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
- Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
- To work on projects and/ problems statements that can potentially impact storytelling
Skills & Attributes for success
- Deep consumer understanding- an innate interest in human behaviour
- Passion for content
- Analytical & interpretation and communication skills
- Require watching GEC content daily to stay abreast of on-air programming character arcs and storytelling trends
- Possess a genuine passion for engaging meaningfully with content. Should have a natural curiosity and instinct for what makes content engaging emotionally resonant and culturally relevant. Ability to evaluate storylines character development and content tonality with a consumer lens
Preferred Education & Experience
- MA or any other PG Degree in Sociology/ Psychology/ Behavioural sciences
- 6-8 years of qualitative consumer research experience
AboutUs
PerchedfirmlyatthenucleusofspellbindingcontentandinnovativetechnologyJioStarisaleadingglobalmedia&750millionviewerseveryweekignitingthedreamsandaspirationsofhundredsofmillionpeopleacrossgeographies.
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Required Experience:
Manager
Key Skills
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
