Social Media Marketing Executive

Social Media Strategy

• Develop and execute the social media strategy for Credit Direct Business across key platforms aligned with business and marketing goals.
• Create platform-specific growth plans by translating product positioning into clear content pillars and compelling storytelling.
• Define target audience segments and develop messaging frameworks that drive awareness engagement and lead conversion.
• Collaborate with Brand and Product Marketing teams to build monthly/quarterly plans and ensure consistent tone positioning and execution.

Content Creation and Scheduling

• Develop and schedule engaging content across key social platforms ensuring consistent brand voice and messaging.
• Manage weekly/monthly content calendars aligned with product campaigns and business priorities.
• Collaborate with design and video teams to produce high-quality platform-optimized creatives (reels carousels posts stories).

Community Management

• Monitor all social media channels for comments mentions and direct messages ensuring timely and professional responses.
• Engage audiences consistently to strengthen brand trust loyalty and customer relationships.
• Escalate customer issues or sensitive conversations appropriately while protecting brand reputation.

Social Listening and Trend Monitoring

• Track social trends audience insights to inform content direction and keep the brand relevant.
• Identify emerging platforms formats and features that can improve reach engagement and performance.
• Provide actionable insights and recommendations to strengthen social media strategy and execution.

Performance Tracking and Reporting

• Generate monthly reports with insights and recommendations for optimization.

• Bachelors degree in Marketing Communications Digital Media or a related field.
• Minimum of 4-6 years of experience in content marketing or a related role.
• Proven track record of developing and executing successful content marketing strategies.
• Strong understanding of non-technical and technical SEO and content optimization techniques.

COMPETENCIES REQUIREMENTS:

• Knowledge of social media analytics tools (e.g. Facebook Insights Twitter Analytics Google Analytics) to track and report performance.
• Basic skills in Canva Adobe Spark or similar tools for creating and editing visuals.
• Excellent video editing kills (e.g. Capcut) for short-form video content.
• Understanding of social ad platforms (Facebook Ads Manager LinkedIn Campaign Manager) for supporting paid campaigns.

Behavioural:

• Strong written communication skills for crafting engaging on-brand posts and responses.
• Ability to develop fresh engaging ideas that align with current social trends and brand voice.
• Demonstrates strong leadership potential with the ability to take ownership drive execution and grow into a team lead role.
• Quick to adapt to platform updates new tools and emerging social trends. Efficiently managing posting schedules campaign timelines and engagement across platforms to meet deadlines.

What to Expect in the Hiring Process:

• A preliminary phone call with the recruiter
• Technical interview
• Assessment
• Interview with Senior members of the team
• Cultural and Behavioural Fit Interview with a member of the Executive team.