Manager, Marketing & Communications

Key Responsibilities

• Strategic Marketing & Brand Management
• Develop and implement marketing strategies that effectively promote the organizations training programs consulting services technology services products and e-learning courses within African markets.
• Position and differentiate the brand to reflect thought leadership and expertise in the African professional services and workforce development space.
• Conduct market research and competitor analysis to identify trends customer needs and emerging opportunities across different African regions.
• Ensure brand identity and messaging are culturally relevant and consistent across all platforms.
• Corporate Communications
• Develop internal and external communication strategies that enhance the organizations reputation and visibility in Africa.
• Produce press releases newsletters case studies and thought leadership content that showcase insights industry perspectives and impact stories from African markets.
• Maintain strong relationships with African media outlets professional networks and industry associations to amplify thought leadership positioning.
• Campaign Management & Digital Marketing
• Design and execute integrated marketing campaigns tailored to African markets for business intermediary outsourcing and professional services (consulting and training).
• Manage the organizations digital presence including website development and management SEO strategies social media campaigns and email marketing.
• Create culturally relevant engaging content such as blogs webinars and promotional videos that highlight thought leadership and expertise.
• Analyze campaign performance across African regions and recommend improvements.
• Work closely with the sales and business development team to align campaigns with lead generation client acquisition and revenue growth targets.
• Product Marketing (Business Intermediary Outsourcing Professional Services Consulting and Training including E-learning)
• Collaborate with subject matter experts to create marketing collateral for corporate clients and learners that reinforce the firms thought leadership.
• Plan launches for new courses consulting packages and online learning products designed for African markets.
• Develop outreach campaigns targeting industries professional bodies and government agencies across Africa.
• Event Management & Stakeholder Engagement
• Support the planning and coordination of training workshops client seminars webinars product launches and conferences that position the firm as a thought leader.
• Represent the organization at industry events exhibitions and networking forums.
• Work closely with local teams or partners to ensure high-quality event delivery.
• Team Leadership & Budget Management
• Lead and mentor the marketing team to deliver African market-focused campaigns.
• Manage marketing budgets to achieve maximum ROI in different African markets.
• Oversee use of marketing tools and analytics to monitor performance.
• Process Improvement & Innovation
• Review marketing processes to enhance impact across multiple African regions.
• Explore new marketing technologies and channels suited to African audiences.
• Continuously integrate thought leadership initiatives into marketing strategies to sustain brand authority.

Qualifications :

• Bachelors degree in Marketing Communications Business Administration or a related field. A Masters degree is an added advantage.
• Minimum of 5 years progressive experience in marketing and communications preferably within professional services consulting outsourcing or training/e-learning sectors.
• Proven track record of developing and executing integrated marketing campaigns that drive brand positioning thought leadership and business growth across multiple markets.
• Strong experience in content creation and thought leadership development (articles white papers case studies industry insights webinars).
• Demonstrated expertise in digital marketing including SEO/SEM social media strategy email marketing and analytics.
• Hands-on experience in website management including updating optimizing and maintaining content for visibility and lead generation.
• Excellent writing editing and storytelling skills with the ability to craft compelling culturally relevant messages for diverse African audiences.
• Strong media relations skills and experience building relationships with press industry associations and professional networks.
• Experience supporting sales and business development functions through marketing strategies that generate measurable growth opportunities.
• Leadership capability with experience managing teams and budgets effectively.
• Creative innovative mindset with the ability to adapt strategies to dynamic African markets.

Remote Work :

No

Employment Type :

Full-time