Senior Paid Media Specialist, Brand
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Job Location:
Frisco, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
Summary of the Role:
Thomson Reuters is seeking a data-driven Senior Paid Media Specialist Brand to own strategy and hands-on execution across paid media channels and platforms (e.g. Google Ads and Facebook/Meta Ads) to grow brand reach share of voice and consideration among B2B audiences.
You will lead full-funnel paid media planning and execution with an upper and midfunnel emphasis. This includes leading audience and targeting strategies for awareness consideration and perception. The role will require you to measure impact via channel website and brand-lift studies. This role balances strategic planning with day-to-day campaign management budget pacing experimentation and clear reporting to brand KPIs and downstream site traffic quality.
About the role:
- Make budget and channel recommendations for paid media programs that deliver against brand awareness and considerationobjectivesforThomson Reuters and key Segments and Products.
- Own and report on outcomes of paid media investments including optimization plans to close gaps between target and actual performance on KPIs such as reach frequencyengagementviewable impressions video completion rate share of voice and qualified site traffic.
- Lead paid media strategy and execution acrossSearch Display Social OOH Digital Connected TVPodCastsand other channelsto drive brand reach share of voice demand creation and high-quality traffic.
- Partner with analytics and research to implement brand-lift studies (Google/YouTube Meta) attention metrics and social listening to quantify changes in awareness understanding and consideration.
- Run structured testing (audience creative placements landing pages) manage budgets to CPM/CPV/CPC and cost-per-incremental-visit targets and deliver weekly insights and recommendations tied to brand KPIs.
- Collaborate withBrand team to align on target audience definition of success and provide creative specs for media plans.
About You
Key Skills:
Core channelexpertise
- Search: Google and Bing ad creation across formats includingPMax Search YouTube video native etc.
- Social:Meta (Facebook/Instagram) Ads TikTok Ads Reddit Ads and AMApromotionscampaign configuration and optimization.
- Display: Direct and programmatic buys andretargetingaudience configuration using DV360.
- Emerging channels for awareness includingPodCasts Connected TVand others.
- Attention and brand measurement: viewability attention/time-in-view video completion incremental reach frequency management and brand-lift methodologies.
Optimization and experimentation
- Structured testing: audiences creatives formats landing pages; incrementality and lift where applicable.
- Budget management and pacing;spendallocation by channel/campaign to awareness and consideration targets (CPM CPV CTR cost per incremental reach/visit).
Technical & Analytics Skills
- Advanced Excel/Google Sheets.
- SEM Rush and Google trends
- Adobe Analytics experience (analyzing branded vs. nonbranded traffic direct/organic trends engagement depthassistedconversions).
- Brand measurement tools (Google Brand Lift Meta Brand Lift) social listening ( survey platforms (e.g. Qualtrics).
- Familiarityshare-of-search analysis.
Collaboration and communication
- Clear executive-ready reporting and recommendations translating brand KPIs to business impact.
- Cross-functional partnering withBrand Strategy Analytics and Demand Generation Marketing teams
Experience:
- 35 years hands-on B2B paid media experience with direct platform ownership.
- Strong history of cross-functional partnership with marketing and web teams.
- Demonstrated success driving brand outcomes (reach SOV brand lift qualified site traffic share of search) and translating them into demand capture.
Additions focused on KPI identification and measurement:
- Identifyand operationalize KPIs that capture brand impact on site traffic quality and volume (e.g. direct/organic sessions branded search growth new vs. returning mix engaged sessions bounce rate on brand-entry pages).
- Define and track share of voice across paid organic and social (impressions coverage sentiment) and connect SOV to share-of-search and downstream demand indicators.
- Establish frameworks to measure improvements in brand awareness understanding and consideration among B2B targets via brand-lift studies aided/unaided awareness surveys attention metrics and incremental reach.
Qualifications:
- 3-5years of digital marketing experience focused on a B2B brand
- Bachelors degree in Marketing Business or related field.
- Google Ads certification.
- Ability to communicate complex results simply align stakeholders and drive continuous improvement against brand awareness and consideration goals.
#LI-TV1
Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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Required Experience:
Senior IC
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compliance, government, and media. Its prod ... View more
