Enterprise Marketing Manager, Amazon Business
Department:
Job Summary
We are seeking a Digital Marketing Manager to lead Enterprise lead nurture execution across email media and alternative nurture channels at Amazon Business. This role will be responsible for designing and implementing sophisticated multi-channel nurture campaigns that generate qualified pipeline opportunities and drive customer engagement throughout the buyer journey. The ideal candidate will have deep expertise in marketing automation data-driven campaign optimization and cross-channel orchestration to accelerate enterprise customer acquisition and revenue growth.
Key job responsibilities
- Design and execute comprehensive lead nurture strategies across email paid media and emerging channels to generate qualified pipeline opportunities and drive revenue growth for Enterprise
- Develop segmentation frameworks and personalization strategies that deliver relevant timely content to prospects based on behavior firmographics and engagement signals
- Build and optimize automated nurture workflows using marketing automation platforms ensuring seamless customer experiences across the full funnel
- Collaborate with content product marketing and sales teams to create compelling nurture assets that address customer pain points and accelerate buying decisions
- Establish measurement frameworks and KPIs to track nurture performance conducting regular analysis to identify optimization opportunities and scale winning strategies
- Manage nurture campaign calendar budget allocation across channels and vendor relationships to ensure efficient execution and maximum ROI
- Stay current on marketing technology trends testing innovative nurture tactics and channels to maintain competitive advantage in B2B customer engagement
- 2 years of professional non-internship marketing experience
- 1 years of Salesforce Tableau Vidyard and Excel experience
- 1 years of designing building and launching successful email engagement programs specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience working with a major brand or entertainment company in project/production management
- Experience in e-commerce start ups advertising commercial
- Experience using data visualization tools
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more