Marketing Business Analyst
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Job Location:
Albany, GA - USA
Yearly Salary:
$ 65990 - 80838
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
If you are ready to join a company that truly cares about its employees our members and our community then you have come to the right place!
Summary of Role
The Marketing Business Analyst provides dedicated analytics research and performance measurement support to the Marketing & Communications team. This role enables deeper insights into growth opportunities competitive positioning and campaign effectiveness by translating complex data into actionable business intelligence.
The analyst partners closely with marketing leadership and key stakeholders to advance datadriven decision making improve measurement maturity and strengthen the organizations research and analytics capabilities. This role functions as a shared analytics resource supporting multiple leaders and initiatives without adding management overhead.
Essential Job Functions/Responsibilities
Digital Marketing Analytics
- LeverageGoogle Analyticsto analyze website traffic user behavior conversion paths and funnel performance.
- Partner with VP of Digital Marketing to measure effectiveness across paid owned and earned channels.
- Evaluate campaign performance attribution and engagement metrics to identify optimization opportunities.
- Provide actionable recommendations to improve digital experiences member journeys and campaign outcomes.
Performance Measurement & Reporting
- Develop maintain and enhance dashboards and reports to track marketing KPIs trends and ROI.
- Establish standardized reporting frameworks to ensure consistent measurement across campaigns and channels.
- Monitor performance on an ongoing basis proactively identifying insights anomalies and opportunities.
- Ensure data accuracy consistency and clarity across all reporting outputs.
Research & Market Intelligence
- Conduct market member and competitive research to identify trends gaps opportunities and risks.
- Support benchmarking initiatives to assess performance relative to competitors and industry peers.
- Synthesize insights from multiple data sourcesincluding internal performance data and external researchto inform positioning messaging and growth strategies.
- Partner with VP of Competitive Insights to develop research summaries and presentations that clearly communicate findings and implications.
- Utilize data visualization and reporting tools to support research analysis and storytelling (Power BI proficiency a plus).
Minimum Job Qualifications
- Bachelors degree in Business Analytics Marketing Data Analytics Statistics or a related field (or equivalent experience).
- 36 years of experience in a business analyst marketing analyst or analyticsfocused role.
- Strong expertise inGoogle Analytics including advanced analysis and performance interpretation.
- Demonstrated ability to analyze complex data sets and translate insights into actionable business recommendations.
- Strong analytical problemsolving and criticalthinking skills.
- Excellent written verbal and presentation communication skills.
Preferred Qualifications
- Proficiency inPower BI including dashboard development data modeling and visualization.
- Experience supporting marketing digital or growth analytics in a financial institution credit union or similarly regulated industry.
- Familiarity with additional analytics tools or marketing automation tools such as Hubspot.
- Experience with competitive analysis benchmarking performance measurement and dashboard development frameworks.
- Proficiency in Microsoft 365 (Excel PowerPoint Word Teams SharePoint)
Starting Compensation: $65990-$80838 annually plus a competitive benefits package.
Bilingual individuals who are fluent in a second language in addition to English are highly encouraged to apply.
We are an equal opportunity employer. We do not discriminate on the basis of race creed color national origin religion sex age veteran status disability genetic information gender identity or any other protected class.
Broadview FCU is committed to ensuring individuals with disabilities and/or those whohave special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our Website or need assistance completing the application process please contact us at
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Welcome to Broadview Federal Credit Union. Here, the big picture is all about you. Broadview is devoted to your financial well-being, the strength of our communities, and employees who deliver on the values we share.
