Digital Media Associate, Flavia

ABOUT THE GROUP

From a small store in Turin to a large internationally recognized group: we are present in 90 countries around the world with over 5000 employees and 30 companies managed directly and indirectly by the Luigi Lavazza Spa parent company which distribute and market our products and coffee addition to Lavazza the following brands are also part of our Group: Carte Noire Merrild Kicking Horse Eraclea and Whittington tea.

Joining Lavazza means doing business with passion knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home and distributed through all channels: Retail Foodservice Office Coffee Service (OCS) and Vending. Our strong diversified presence enables us to offer consumers and clients perfectly suited solutions for any occasion and time of day.

JOB OVERVIEW

#LI-AH1

Location: West Chester PA

JOB RESPONSIBILITIES

• Monitor D2C digital campaign performance across web eCommerce and paid media channels.
• Lead Amazon upper and midfunnel media strategy including display budget allocation audience targeting creative direction and integration with awareness tools.
• Interpret and synthesize Amazon and digital media reporting into clear insights and leadership-ready decks.
• Partner with external agency to support execution and performance management of the digital media strategy for Flavia including agency briefing campaign execution monitoring tactical solution development and ongoing optimization.
• Collaborating with the eCommerce team oversee brand content on to maintain updated product content storytelling and digital strategies that drive online sales.
• Partner with brand and social teams to support influencer and content initiatives and assist with budget administration including vendor onboarding purchase order creation and tracking and invoice processing.
• Manage the creation of media assets to align with media plans including creative development spec compliance and coordination of flighting with agency partners; provide additional support for lowerfunnel eCommerce creative needs as needed.
• Support national and branddriven trade show initiatives including strategic planning logistics coordination and flawless onsite execution
• Maintain a strong understanding of the coffee category market trends brand performance competitive landscape and consumer insights to support the Lavazza Brand Manager in developing annual brand and marketing strategies.
• Apply insights to shape future content development audience targeting and budget allocation recommendations.
• Support strategic brand initiatives as directed by the OCS Brand Manager and OCS Brand Associate.

JOB QUALIFICATIONS

• Four year degree from an accredited institution
• 2 years professional digital media marketing marketing analytics or related experience; CPG brand experience a plus
• Ability interpret analyze and synthsize digital media data to inform strategic recommendations
• Strong proficiency in Excel and PowerPoint to create insight-driven presentations
• Strong communication skills
• Ability to travel as needed up to 10% of time
• Ability to sit for extended periods of time

BENEFITS/PERKS

• Competitive Medical Vision Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Fridays (Memorial Day Weekend Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law.