Director, Social Media

We are seeking a Director Social Media to build and lead our global social strategy across owned social channels. This role will be part of the Brand Marketing team and partner closely with Creative Performance Marketing and Merchandising teams to architect best-in-class social executions that are on brand on trend and culturally relevant. Youll bring strategic vision operational excellence and a deep understanding of both storytelling and performance to ensure Vuoris social ecosystem drives brand love engagement and measurable business growth. 

What youll get to do:

Strategic Leadership & Vision 

• Define and own Vuoris global social media strategy across organic and paid channels. 
• Establish the strategic framework for how social ladders up to overall brand campaign and business objectives. 
• Partner with Brand Creative and Performance teams to build an integrated organic-and-paid ecosystem that maximizes reach engagement and efficiency. 
• Stay ahead of platform trends algorithms and cultural moments to ensure Vuoris presence remains relevant and impactful. 
• Develop clear KPIs (reach engagement growth ROI) and align analytics and insights to optimize content and spend. 

Content & Creative Excellence 

• Partner with the Creative team to develop social-first culturally compelling content across video short-form static and emerging formats. 
• Ensure all social creative aligns with Vuoris aesthetic tone and purpose while embracing platform-native storytelling. 
• Guide cross-functional campaign planning from concept through posting ensuring timing tone and creative integration across channels. 
• Lead social boosting and post amplification strategies in partnership with the Paid Media team to extend reach and engagement of organic content. 
• Champion experimentation and innovation across platforms and formats backed by data-driven testing and iteration. 

Paid Social & Performance Partnership 

• Partner closely with the Performance Marketing team to connect brand storytelling with performance goals. 
• Develop frameworks for boosted content paid social amplification and always-on brand campaigns that enhance reach and conversion. 
• Inform targeting strategies creative testing and budget allocation to ensure paid efforts are efficient and brand-aligned. 
• Translate insights from paid performance back into creative and content development to improve future output. 

Team Leadership & Collaboration 

• Lead mentor and grow a high-performing social team of strategists producers and platform experts. 
• Establish scalable processes for planning publishing and reporting across regions and platforms. 
• Foster strong collaboration with Creative Brand Performance Marketing PR and Retail teams. 
• Manage relationships with social platforms agencies and tools/vendors to ensure Vuori is at the forefront of innovation. 
• Build internal education and alignment around social best practices and evolving platform capabilities. 

Analytics & Reporting 

• Partner with Analytics to track performance across paid and organic efforts. 
• Deliver actionable insights and executive-level reporting that connects social activity to brand and business outcomes. 
• Continuously refine strategy based on learnings and emerging platform opportunities. 

Qualifications :

Who you are:

• 10 years of experience in social media digital marketing and/or content strategy including 6 years leading teams. 
• Bachelors degree or equivalent experience. 
• Proven success in developing and scaling global social strategies for consumer or lifestyle brands. 
• Deep understanding of major social platforms (Instagram TikTok YouTube Pinterest Meta LinkedIn X) and their evolving ad and creator ecosystems. 
• Strong creative judgment able to evaluate content for brand fit cultural resonance and performance potential. 
• Fluency in social metrics analytics and attribution. Comfortable blending qualitative and quantitative insights. 
• Experienced collaborating with paid media teams and leveraging paid strategies (boosting audience targeting retargeting A/B testing) to amplify brand storytelling. 
• Excellent communicator and cross-functional partner with the ability to influence and inspire creative and analytical teams alike. 
• Highly organized and resourceful thriving in a fast-moving growth-oriented environment. 
• Passionate about Vuoris mission and aesthetic living an active mindful lifestyle and staying connected to culture and creativity. 
• Experience managing multi-market or global social operations.  
• Proven success integrating organic and paid social strategies. 
• Experience managing agency partners and social budgets. 
• Willingness to travel occasionally for shoots events and brand activations. 

Additional Information :

Our investment in you:

At Vuori were proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $170000 per year - $190000 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time