Digital Marketing Specialist

About Australasian Medical and Scientific Limited (AMSL) and New Zealand Medical & Scientific (NZMS):

AMSL and NZMS are subsidiaries of Dexcom a worldwide leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. We form partnerships with world leading medical device pharmaceutical and scientific innovators and are passionate about introducing and establishing advances in healthcare and science for the benefit of patients and healthcare providers.

Working in the Medical Devices Industry you will be exposed to a broad range of products that have life changing effects on a patients quality of life.

Meet the Team:

Australasian Medical & Scientific Limited (AMSL) and New Zealand Medical & Scientific (NZMS) are distributors across the diabetes space and are companies of Dexcom (a global company) currently operating across New Zealand and Australia. Learn more about Dexcom here: Our mission is empowering people to take control of health.

Working in the Medical Devices Industry you will be part of our ANZ Marketing Team within the direct to consumer marketing team working on our Diabetes Range including the Tandem Diabetes Care t:slim X2 insulin pump and Dexcom Continuous Glucose Monitoring Systems.

This role a full-time role based out of our Macquarie Park Head office in Sydney Australia. This role will be hybrid; working from out of the office and a remote working option.

What Makes you Successful:

Workingin the DTC (Direct to Consumer) Marketing team were looking for a Digital Marketing Specialistto plan execute and optimise digital marketing campaigns across multiple channels. This role plays a key part in driving awareness engagement and conversion through data-led digital marketing initiatives working closely with internal stakeholders and external partners and supporting website/customer experience improvements across our digital campaigns.

Youll be hands-on across campaign execution while also using insights and performance data to continuously improve results. Your attitude will be as important as your skill team who work hard support each other and have fun along the way. If this sounds like the environmentyoudlike to thrive in thenwe look forward to talking to you.

Responsibilities:

Digital campaign execution

• Plan execute and optimise digital marketing campaigns across channels including website SEO/SEM email paid media social media and display advertising.
• Support end-to-end campaign delivery from briefing and asset creation through to launch optimisation and reporting.
• Ensure all digital activity aligns with brand guidelines and marketing strategy.

Content & channel management

• Manage and update website content landing pages and digital assets to support campaigns and customer journeys.
• Create and publish digital content across owned channels including social media and email.
• Support copywriting for digital assets such as ads emails and web content.

Performance & optimisation

• Track analyse and report on digital campaign performance using analytics platforms.
• Monitor KPIs including traffic engagement lead generation and ROI.
• Identify trends insights and opportunities to improve performance through testing and optimisation (e.g. A/B testing).

Marketing technology & tools

• Use marketing platforms and tools (e.g. analytics tag management marketing automation CMS) to support campaign delivery and reporting.
• Maintain best practice in data accuracy tracking and compliance.

Compliance & Governance

• Ensure all marketing materials comply with TGA (Australia) and ASA Therapeutic Code (NZ) regulations as well as internal Marketing/Legal/Regulatory/Medical processes.
• Maintain accurate documentation for approvals and audits.

Stakeholder Collaboration

• Liaise with advertising companies to book in media and advertising opportunities
• Work closely with global and APAC teams to localise creative assets for product range.

What makes you successful:

• You have a bachelors degree in marketing digital marketing or a related field.
• You have between 3-5 years of progressive experience in healthcare or consumer health product management/ /medical devices/pharma with a proven track record of success from concept development to launch.
• A data-driven mindset with strong attention to detail.
• Clear communication skills and the ability to work collaboratively.
• A proactive hands-on approach with a willingness to learn and adapt.
• Strong organisational and time management skills.
• You have CRM or Marketing software or Marketing Cloud.
• You have experience with SEO and SEM strategies to drive website traffic and campaign performance.
• You have ability to interpret and act on analytics insights to optimize campaigns and improve ROI.
• You have familiarity with social media platforms and paid advertising including campaign setup and performance tracking.
• You have understanding of privacy and data protection regulations relevant to digital marketing such as GDPR or local equivalents.
• You have creative skills for developing engaging content including copywriting and design briefing.
• You have ability to work effectively in cross-functional teams and collaborate with internal and external stakeholders.
• You have sound knowledge of the relevant market space competitor offerings and industry trends will be advantageous.
• You have good knowledge of the major healthcare systems in ANZ will be advantageous.
• You have sound project management skills will be advantageous.

Travel Required:

• 0-5%

Experience and Education Requirements:

• Minimum of 3-5 years of related experience with Bachelors Degree preferred.

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.