Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. Were committed to creating category-leading enterprise software that unleashes that power.

To make that happen we need people who are curious self-propelled generous and genuine. People who love being part of a fast-moving fast-thinking growth company. And people who careabout each other about UiPath and about our larger purpose.

Could that be you

Your mission

Were seeking an experienced Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts. Youll work closely with Sales Marketing and Customer Success teams to create personalized multi-channel campaigns that accelerate pipeline growth and revenue in key accounts.

What youll do at UiPath

Strategic Planning & Execution

• Develop and execute comprehensive ABM strategies for tiered strategic accounts

• Partner with sales leadership to identify prioritize and build account plans for strategic accounts

• Create personalized marketing campaigns that align with account-specific business objectives and buying journeys

• Design and implement multi-channel engagement strategies including digital events direct mail and executive engagement working with various stakeholders and departments

Campaign Management

• Orchestrate integrated campaigns across email social media content events and advertising

• Develop account-specific content and messaging that resonates with key stakeholders and decision-makers

• Manage campaign budgets and optimize investments across channels for maximum ROI

• Track and report on campaign performance pipeline influence and revenue impact

Cross-Functional Collaboration

• Work closely with BDRs Field Marketing and Customer Success Account Executives to align on account strategies

• Collaborate with Content Product Marketing and Creative teams to develop compelling account-specific assets

• Partner with Marketing Operations to ensure proper tracking attribution and reporting

Analytics & Optimization

• Establish KPIs and success metrics for ABM programs

• Analyze campaign performance and provide actionable insights for continuous improvement

• Leverage intent data engagement metrics and sales feedback to refine targeting and messaging

• Report on pipeline generation velocity and revenue attribution

What youll bring to the team

• 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing

• Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies

• Deep understanding of ABM methodologies tools and best practices

• Experience with marketing automation platforms (e.g. Marketo) and ABM tools (e.g. 6sense)

• Strong analytical skills with ability to interpret data and translate insights into action

• Excellent project management skills with ability to manage multiple campaigns simultaneously

• Outstanding communication and presentation skills

Candidates must be authorized to work in the United States for this role

#LI-KS6

Maybe you dont tick all the boxes abovebut still think youd be great for the job Go ahead apply anyway. Please. Because we know that experience comes in all shapes and sizesand passion cant be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role the number of hybrid office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age race color religion sex sexual orientation gender identity and expression national origin disability neurodiversity military and/or veteran status or any other protected classes. Additionally UiPath provides reasonable accommodations for candidates on request and respects applicants privacy rights. To review these and other legal disclosures visit our .

Required Experience:

Manager