Group Product Manager Engagement Platforms

Job Description

At General Motors our product teams are redefining mobility. Through a human-centered design process we create vehicles and experiences that are designed not just to be seen but to be felt. Were turning todays impossible into tomorrows standard - from breakthrough hardware and battery systems to intuitive design intelligent software and next-generation safety and entertainment features.

Every day our products move millions of people as we aim to make driving safer smarter and more connected shaping the future of transportation on a global scale.

The Role

GM is hiring a Group Product Manager Engagement Platforms. This leadership role sits at the intersection of customer engagement strategy and technology building the tools that our internal teams use to create compelling customer experiences though various product and marketing engagements.

Youll manage the scope and teams responsible for designing and implementing platforms focused on activation of our product and marketing communications via email push media mobile vehicle head-unit and more.

You will leverage best-practices in product development agile scrum-based delivery and strategic road-mapping to deliver modern engagement tools with an eye towards a data-driven ecosystem across the customer lifecycle. Youll work with cross functional teams like engineering marketing privacy and loyalty to create cohesive product capability roadmaps. Youll work in partnership with the operations leaders to align on vision strategy and priority.

This role requires self-starter with deep expertise in the marketing technology with a proven track record designing and building multimodal engagement platforms that combine marketing technology tools (Adobes Experience Platform SalesForce Marketing Cloud etc.) with a deep understanding of last mile integrations to downstream systems via middleware platforms and APIs.

What Youll Do

Responsible for MarTech Product from solution design to implementation and adoption

Lead and mentor a team of Product Managers and Analysts

Partner with marketing leaders to develop and communicate product roadmaps

Partner with internal / external delivery teams to design and delivery platform features

Your Skills & Abilities (Required Qualifications)

7 years of hands-on experience with campaign management marketing communication platforms like Adobe Salesforce Push SMS as a business architect or product manager is required

In-depth knowledge of modern campaign marketing software ESP SMS and lead tools along with a solid understanding of Marketing Technology (MarTech) Advertising Technology (AdTech) and APIs / middleware integrations

Experience architecting designing and deploying complex technology with an eye towards automation simplicity and rationalization

Experience and comfort managing direct and indirect teams; scrums agile cross functional teams vendor stakeholders

Proven experience succeeding in complex matrix and cross-functional projects

Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity

Innovative thinking to approach challenges from multiple fronts and ability to think outside the box

Experience setting managing and reporting against multi-year plans budgets critical metrics breakthroughs roadmaps etc.

Ability to inspire influence and collaborate across a wide range of constituents across functions and organizational levels

Demonstrated organizational skills ability to prioritize tasks and manage time efficiently while maintaining attention to detail

Excellent written presentation and oral communication skills

Willing to take action and enjoy working in a fast paced dynamic environment
Build trust and an environment where new ideas are welcomed with people from all levels of the organization.
Leads and collaborates with a large set of stakeholders to identify build and test customer value propositions.
Lead product managers in enabling them to drive the product strategy and roadmaps adhering to the Objectives and Key results
Communicate complex subjects in a simple and straightforward way and is a skilled problem solver that utilizes data and experience to identify problems and solutions
Define the product vision strategy and roadmap based on customer needs and market trends.
Collaborate with cross-functional teams including engineering design marketing and sales to ensure product goals and priorities alignment.
Conduct market research and competitive analysis to identify market opportunities and potential threats.
Develop and manage product requirements including user stories use cases and functional specifications.
Create and maintain product backlogs and prioritize features and enhancements based on business value customer needs and technical feasibility.
Work closely with UX/UI designers to develop intuitive and compelling user interfaces.
Define and track key metrics using OKRs and KPIs to measure product success and inform future decisions.
Communicate product updates progress and plans to stakeholders across the organization including executives customers and partners.
Manage product launches including developing go-to-market strategies and coordinating cross-functional teams to ensure successful product launches.
Conduct post-launch analysis to evaluate product performance and identify areas for improvement.
Continuously iterate and improve the product based on user feedback market trends and business goals.
Communicate changes of scope and delivery items to impacted teams and delivery of core products to be used across multiple LOBs seamlessly.

Compensation:The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.

• The salary range for this role is $134700 to $245000. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.

Benefits:GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

Company Vehicle: Upon successful completion of a motor vehicle report review you will be eligible to participate in a company vehicle evaluation program through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

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About GM

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Benefits Overview

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All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

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