PL Website & SEO Specialist
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Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Hoofddorp Netherlands. BYD Europe BV offers a full line of BYD electric vehicles including all-electric cars all-electric buses and all-electric forklift trucks.
Website and SEO specialist
We are looking for a Website Specialist who will take ownership of website updates optimization and ongoing development. This role works closely with the marketing team to ensure high-quality content effective landing pages and strong visibility in search engines.
Key Responsibilities
Ongoing content updates and management of the website using a CMS.
Creating launching and optimizing landing pages for marketing and sales campaigns.
Supporting website structure planning and user journey optimization.
On-site SEO optimization: content meta data structure and internal linking.
Monitoring website traffic and user behavior (Google Analytics Google Search Console et c.).
Collaborating with content performance marketing IT teams or external vendors when needed.
Ensuring website content is consistent with brand guidelines and communication strategy.
Implementing optimization recommendations to improve conversion rates (CRO).
Requirements
Experience in a Website Specialist Digital Specialist or similar role.
Hands on experience with CMS platforms (e.g. WordPress Adobe Experience Manager Drupal or similar).
Experience with event tracking and tagging ( Google Tag Manager or similar)
Solid understanding of SEO principles and content optimization.
Experience creating and optimizing landing pages.
Analytical skills and ability to draw insights from data (GA GSC).
Basic knowledge of UX/UI principles.
Basic knowledge of HTML/CSS
Strong attention to detail independence and good time management.
English proficiency sufficient for working with documentation and international teams.
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
About Company
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
