Social Media Manager

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profile Job Location:

Oakland, CA - USA

profile Monthly Salary: $ 2000 - 5000
Posted on: Yesterday
Vacancies: 1 Vacancy

Job Summary

Overview

We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay East Bay and the Peninsula.

This role is ideal for someone who understands local marketing community-driven brands and fitness/wellness content and can balance brand consistency with local personality.

Scope of Work

Platforms
Instagram & TIK TOK (3 separate accounts per platform)
Optional: light support with cross-posting to Stories or Reels scheduling tools

Content & Posting
35 feed posts per account per week
35 Stories per account per week
Reels encouraged (repurposed from studio content is fine)
Captions hashtags geotags and light CTAs included

Community Engagement
Respond to comments and DMs (during business hours)
Engage with local businesses partners and influencers
Support studio promotions challenges and events

Brand & Strategy
Maintain a consistent brand voice across regions
Customize content to feel local (neighborhoods studios instructors)
Monthly content planning approval workflow
Coordinate with studio leadership on promos launches and campaigns

Analytics & Reporting
Monthly performance summary per region:
Follower growth
Engagement rate
Top-performing content
Recommendations for improvement

What Were Looking For

Experience managing multi-location or franchise-style brands
Strong Instagram and TIK TOK skills (especially Reels Stories)
Understanding of fitness wellness or lifestyle brands
Ability to balance local flavor with brand standards
Organized proactive and responsive
Comfortable working with provided assets (studio photos/videos)

Nice to Have
Bay Area or California market familiarity
Influencer outreach experience
Paid social experience (optional not required)

Deliverables Summary
Content calendar (monthly)
Posting engagement for 3 accounts
Monthly analytics report
Clear communication responsiveness



Compensation
Open to monthly retainer for agency
Please include:
Your pricing
Whats included
Examples of Instagram accounts you currently or previously managed
Any relevant case studies

How to Apply

Please send:
1. A short intro about you or your agency
2. Links to Instagram accounts you manage
3. Your proposed monthly rate
4. Why youre a good fit for a local community-driven fitness brand


Optional Add-Ons (Future)
Influencer coordination
Paid Instagram ads
Launch or challenge campaigns
Regional growth experiments
Compensation: $2000.00 - $5000.00 per month



BODYROK offers high-intensity low-impact workouts that tone sculpt and redefine your body and mind in just 45 minutes! We are a rapidly growing company looking for fitness enthusiasts who are: organized problem-solvers demonstrate excellent interpersonal skills and have a passion & excitement for our brand. We are seeking enthusiastic service-oriented hardworking individuals to work in our fast-paced studios. Lets ROK!



Required Experience:

Manager

OverviewWe are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay East Bay and the Peninsula.This role is ideal for someone who understands local marketing community-driven brands a...
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Key Skills

  • Marketing
  • Google Analytics
  • Photography
  • Facebook Advertising
  • Hootsuite
  • Social Listening
  • Content Development
  • SEO
  • Adobe Photoshop
  • Social Media Management
  • Copywriting
  • Content Management

About Company

Company Logo

View Open Positions BODYROK offers high-intensity, low-impact workouts that tone, sculpt and redefine your body and mind in just 45 minutes! We are a rapidly growing company looking for fitness enthusiasts who are: organized, problem-solvers, demonstrate excellent interpersonal skills ... View more

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