Assistant Manager of Marketing
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Job Location:
Charlottetown - Canada
Yearly Salary:
CAD 72000 - 108000
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
Discover
The Opportunity
Reporting to the Marketing Manager the Assistant Manager of Marketing supports the Marketing Manager in developing executing and optimizing marketing strategies that drive brand awareness customer engagement and revenue growth.
This role plays a key part in strategic planning managing budgets coordinating campaigns and overseeing social media and digital initiatives S/he is a critical part of the marketing team at RED SHORES and will be measured by their contribution to the overall success of the facility and as such will be required to have collaborative working relationships with the entire RED SHORES team.
Working closely with the Marketing and Sales team this multi-faceted position requires the ability to be both customer focused and technically inclined. This role would oversee and manage in the execution (as required) of all marketing initiatives promotions and specialty programs (i.e. Casino Live Racing and Dining promotions and events).
What youll do
Responsibilities
Assist the Marketing Manager in the planning development and implementation of the annual Red Shores Marketing Plan
Analyze market trends customer insights and competitive to assist in marketing strategy
Assist in preparing and managing budgets with the marketing manager
Ensure campaigns are delivered on time and within budget
Lead the development planning and day-to-day reporting of the marketing & sales assistant (or lead) to the Assistant Manager of Marketing
Identifying evaluating executing and maintaining the marketing initiatives for RED SHORES in the development and implementation of all digital promotions and electronic guest communications
Manage Red Shores digital properties (current and future) and coordinate the planning optimization and execution of a social media strategy to support and advance business goals while building and evolving the Red Shores brand on all digital channels
Develop and execute digital and social media content calendars based on Red Shores Marketing Plan
Written and visual content strategizing drafting and publishing for social media through a balance of in-the-moment posting live event coverage and scheduled posts
Coordinating and overseeing paid digital campaigns
Assist with Marketing communication and coordination - develop timelines prepare communication documents (internal and external) SRAs and rules & regulations
Ongoing monitoring and engagement with social audiences responding to questions comments and messages.
What youll need
Qualifications
Diploma or Degree with marketing business or communication background.
3-5 years experience in a marketing position with a heavy emphasis on Digital and social media/Marketing
Excellent communication project management and organizational skills
Strong understanding of social media platforms and analytical tools.
Requires a comprehensive understanding of operational processes approaches and issues and/or specialized knowledge in a technical discipline.
Requires moderately complex analysis and proven reasoning and planning skills to solve a range of strategic and practical problems.
Discretion and judgment must be exercised without reference to a team leader except with respect to policy and financial implications without recognized precedent.
Requires extensive interpersonal and communication skills to convey highly complex information and/or motivate others to take action.
Guided by policies and professional standards has some freedom to act in areas of responsibility. Work results have a moderate and direct influence on the achievement of unit or function performance objectives
A little bit about us
Red Shores Race Track & Casino
We are proud to be the first state-of-the-art entertainment facility in Atlantic Canada which combines Harness Racing Dining and Gaming all under one roof.
RED SHORES offers a work environment of growth challenge and innovation. We are an equal opportunity employer with comprehensive training; along with competitive salaries and benefits program.
With more than 250 employees the RED SHORES workforce is made up of administrative front line technical professional and management positions located in the heart of Charlottetown and Summerside Prince Edward Island.
What sets us apart from other employers is our work environment and most important of allour people. At RED SHORES youll have the opportunity to meet and work with people from all aspects and locations of our business - contributing creatively and knowing youre truly making a difference in our success and yours.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
