Senior Specialist, Web Strategy & Optimization

Here at Scout Motors were carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.

But Scout is more than just a brand its a legacy steeped in a culture of exploration caretaking and hard work.

The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasnt been around for a while electrifying it digitizing it and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play with vehicles that are equally at home at a camp site a job site or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements an all-electric powertrain as well as the Harvester range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.

At Scout Motors we empower our talented inclusive and entrepreneurial teams to innovate. What makes a Scout employee Someone who is a visionary and a leader who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If youre ready to drive change and make history apply now!

What youll do

Become part of an iconic brand thats redefining the electric truck and rugged SUV marketplace. As Sr Specialist Web Strategy & Optimization youll play a key role in shaping Scouts digital presence by managing website enhancements collaborating with agencies and driving performance. Reporting to the Sr. Manager Digital Marketing you will:

• Partner with internal teams and external agencies to update revise and enhance the Scout Motors website ensuring alignment with brand strategy and campaign goals.
• Lead the execution of website content updates UX improvements and technical enhancements to support product launches campaigns and brand storytelling.
• Collaborate with SEO agency partners to implement best practices monitor performance and drive organic traffic growth.
• Work with Analytics and IT teams to monitor site performance troubleshoot issues and recommend improvements.
• Support A/B testing personalization strategies and conversion rate optimization efforts.
• Ensure website content is optimized for accessibility mobile responsiveness and search engine visibility.
• Contribute to the development of dashboards and reporting tools to track website KPIs and share insights with stakeholders.
• Stay current on digital trends CMS capabilities and emerging technologies to inform future enhancements.
• Evaluate and integrate AI-powered web tools and personalization engines to improve user experience and site performance.

Location & Travel Expectations:

• This role will be based out of theScout Motors corporate headquarters in Charlotte NC. This role may be remote to start but will transition to an in-office setting at the headquarters within 3-6 months of start date. This role is not eligible for remote work in New York City.
• This role requires 4-5 days per week in the office with regular in-person meetings and events.
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the companyfrom time to time.

What youll bring

We expect all Scout employees to have integrity curiosity resourcefulness and strive to exhibit a positive attitude as well as a growth mindset. Youll be comfortable with change and flexible in a fast-paced high-growth environment. Youll take a collaborative approach to achieve ambitious goals. Heres what else youll bring:

• Bachelors degree in Marketing Web Development Digital Media or a related field.
• 3 years of experience managing websites in a marketing or ecommerce environment.
• Experience working with CMS platforms (e.g. WordPress Contentful Adobe Experience Manager).
• Strong understanding of SEO principles and experience collaborating with SEO agencies.
• Familiarity with web analytics tools (e.g. Google Analytics GA4/G360 Hotjar) and performance tracking.
• Experience managing external agencies and vendors.
• Working knowledge of HTML/CSS and ability to communicate effectively with developers.
• Understanding of AI-powered web tools and personalization technologies with the ability to evaluate and integrate emerging solutions.
• Experience with AI-driven SEO platforms and techniques including predictive keyword analysis content optimization and automated performance insights.
• Excellent communication and project management skills.
• Minimum of High School Diploma GED or equivalent required for all roles at Scout Motors Inc.

What youll gain

The benefits of joining Scout include the chance to build products and a company from the ground up. This is a chance to create something new and lasting with an iconic brand at its foundation. In addition Scout provides competitive compensation and benefits to support your physical mental and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides select highlights:

• Competitive insurance including:
  • Medical dental vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement jury duty voting time or military leave

Pay Transparency

This is a full-time exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidates skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range $130000.00 - $160000.00

Internal leveling code: IC8

Notice to applicants:

• Residing inSan Francisco:Pursuant to the San Francisco Fair Chance Ordinance Scout Motors will consider for employment qualified applicants with arrest and conviction records.
• Residing inLos Angeles:Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
• Residing inNew York City:This role is not eligible for remote work in New York City.

Equal Opportunity

Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer.Qualified applicants will receive consideration without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status disability pregnancyor anyother characteristicsprotected by law.Scout Motors is committed to compliance with allapplicablefairemploymentpractice laws.If you require reasonable accommodation to complete a job application pre-employment testing or a job interview or to otherwise participate in the hiring process please contact