Regional Integrated Marketing Lead, APAC

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

Team Overview:

• Sitting in the global Integrated Marketing organization this teams core focus is to drive strategic alignment and planning across regions ensuring global marketing priorities are translated into actionable regional strategies and frameworks. By strengthening collaboration between global marketing strategy and regional field activation the team enables regions and MUs to more easily adopt and execute global initiatives in ways that resonate locally.
• The result is a more connected and consistent customer journey from global campaign engines through to local field engagement creating a unified experience across all touchpoints.

The Role:

This role is responsible for translating global marketing strategy into scalable highimpact APAC execution. Acting as a strategic bridge between global and regional teams the role ensures marketing operates as a unified customercentric enginebalancing standardization with regional relevance to drive growth efficiency and alignment across the Japan ANZ SEA & Korea Market Units.

Primary Responsibilities:

• Translate global marketing priorities strategies and frameworks into cohesive actionable regional plans ensuring alignment across solutions and into specific APAC MUs.
• Drive an integrated endtoend customer journey by aligning digital and field marketing motions through experience mapping eliminating fragmented or disconnected execution.
• Define and govern what should be standardized globally versus localized regionally simplifying processes while maintaining regional relevance regulatory compliance and market nuance.
• Shape customer coverage models Market Unit tiering and investment focus to align marketing effort with priority segments and enable efficient regional scale.
• Establish and continuously optimize consistent planning performance management and governance cadences to enable transparent decisionmaking and crossregional accountability.
• Ensure local marketing execution adheres to agreed Ideal Customer Profiles (ICPs) data standards and tagging frameworks so activities integrate seamlessly into global demand generation and nurture engines.
• Serve as a strategic partner to global marketing regional leadership field marketing and partner teams driving clarity alignment and reduced friction from global strategy through regional execution.
• Identify codify and scale successful regional approaches best practices and execution models across the broader marketing organization.
• Partner with Integrated Marketing leadership to evolve processes frameworks and ways of working based on market insights performance data and external best practices.

Experience and Skillset:

• 5 years of B2B technology marketing experience with a strong focus on digital channels and/or field execution.
• Proven expertise orchestrating cross-functional teams in complex matrixed organizations.
• Hands-on experience with digital demand generation strategies across multiple channels.
• Strong analytical mindset with the ability to use performance data to refine marketing strategies.
• Excellent communication collaboration and project management skills; fluency in English(spoken and written) is required.
• Data-driven mindset with ability to measure and articulate marketing impact.
• Self-starter with a passion for innovation and ecosystem collaboration.
• Strong written and verbal communication skills with the ability to translate strategy into clear action.
• High adaptability proactive problem-solving skills and the ability to thrive in fast-paced environments.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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Requisition ID: 447230 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid