SMB Marketing Strategy & Planning
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Job Location:
Monthly Salary:
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
Description -
日本のマーケティングチームの中核メンバーとしてアジアパシフィックエリアのデジタルメディアデータサイエンスチームと緊密に連携しデータ/インサイト主導のコマーシャルマーケティングプログラムを構築します
セールスチームとの緊密な協力を通じてビジネスに貢献します
詳細な職務内容
- コマーシャルマーケティングチームと密接に連携して明確なKPIを持つ年間および四半期ごとのマーケティングプランを策定します
- マーケティング予算ROI管理
- 社内のデータレポーティングチームHP日本のセールスチームおよび代理店と密接に連携しプログラムリード
- コマーシャルマーケティングプログラムの分析実行
求める経験
- リードジェネレーションオファー マーケティングセグメント マーケティングパートナー マーケティングを含む 5 年以上の B2B マーケティング経験
- 代理店販売チャネルの経験があれば尚可
求める知識とスキル:
- B2B マーケティングの経験
- オファーセグメントパートナーアカウント ベース マーケティングに関する経験
- 広告/ダイレクト マーケティング/リサーチ ベンダーに関する経験
- プロジェクトおよび予算管理スキル
- ビジネス英語レベル
提出書類
職務経歴書日英履歴書写真不要
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Job Summary
This role is responsible for translating marketing strategies into plans and budgets driving market research and developing customer segmentation strategies. The role defines goals and KPIs serves as a subject matter expert in marketing leads customer experience design and ensures legal compliance. Additionally the role focuses on digital marketing transformation customer engagement strategies and participates in mentoring lower-level employees.
Responsibilities
Translates marketing strategies into marketing plans and develops marketing plan budgets.
Drives market research to understand local consumer behavior preferences and trends.
Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
Acts as subject matter expert across customer segments markets and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
Develops strategies for customer engagement feedback collection and addressing customer inquiries or concerns.
Ensures that all marketing activities comply with local laws and regulations including data protection and advertising standards.
Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.
Education & Experience Recommended
Four-year or Graduate Degree in Marketing Business Administration or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience preferably in segment marketing channel marketing partner marketing or a related field.
Preferred Certifications
NA
Knowledge & Skills
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (Japan)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
