Title:
Key Account Manager Neurology
Company:
Ipsen Poland LLC
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!
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Job Description:
Purpose of the KAM Position Neurology
The purpose of the Key Account Manager role in Neurology is to build and maintain strong trustbased professional relationships with neurologists PM&R specialists medical groups/practices hospitals academic medical centers and all ancillary staff involved in the care of patients with spasticity and dystonia.
The KAM ensures the delivery of approved highquality disease and product information related to BoNTA therapies supporting clinical decisionmaking and improving patient care. The role is accountable for meeting or exceeding assigned sales objectives while operating fully in line with Ipsens Ethics & Compliance standards as well as all applicable local regulations and countryspecific compliance rules.
Location: Małopolskie Podkarpackie voivodship
Main responsibilities and tasks
Implement Ipsens Key Account Business Planning and Sales Force Effectiveness framework to achieve optimal sales performance including:
- Strategic thinking and territory planning to deliver strong business outcomes.
- Developing and executing robust key account and territory business plans focused on performance and meeting/exceeding productivity requirements.
- Identifying progressing and closing sales opportunities through effective territory management and strong internal/external partnerships.
- Communicating key territorial opportunities and challenges supporting organisational learning and ensuring Ipsen addresses real customer needs.
- Adapting selling style and approach to the environment from accountbased engagement in hospitals/centres to transactional selling with individual decisionmakers.
- Driving initiatives that simultaneously improve patient outcomes build sales and address customer expectations.
- Effective management of territory resources and budget to maximise impact.
- Understanding treatment schemes clinical pathways and motivations at each centre/client.
- Regular analysis of available data and customer behaviour to identify trends and prioritise actions.
- Planning and prioritising activities based on insights and the specific situation in each treatment centre.
- Deliver infield clinical training and ongoing education for physicians key clinical personnel and relevant internal/external stakeholders providing onsite support and subjectmatter expertise to optimise patient safety and treatment outcomes.
- Communicate effectively and build strong interpersonal connections demonstrating the ability to multitask navigate challenges and successfully engage BoNTA practitioners.
- Assimilate and clearly communicate complex clinical data translating scientific evidence into practical actionable insights for clinical teams.
- Demonstrate deep product customer and market knowledge including a highlevel understanding of clinical data treatment guidelines and realworld clinical practice.
- Hold expertlevel knowledge of Ipsens BoNTA product(s) including mechanism of action dosing efficacy safety and clinical evidence.
- Apply practical understanding of treatment schemes and therapeutic approaches used across centres countries and reallife settings to support evidencebased clinical decisionmaking.
Proactively monitor competitive landscape seeking information on other BoNTA products clinical developments and updates within the field to ensure informed strategic engagement with customers.
- Excellent communication influencing and negotiation skills enabling effective engagement with clinical decisionmakers.
- Advanced selling and key account management capabilities including the ability to deliver a tailored needsbased sales experience for each customer.
- Clear understanding of the difference between scientific selling and relationship cultivation and the ability to combine both appropriately.
- Ability to secure access including hospital or regional formulary inclusion and referral pathways.
- Strong practical demonstration skills regularly showcasing product knowledge and injection/treatment understanding during trainings and discussions.
- Goaloriented approach maintaining clear objectives before each customer interaction and in longterm territory planning.
- Deep understanding of customer motivations allowing the KAM to adjust communication and sales dialogue accordingly.
- Adaptive communication style adjusting tone content and approach to the situation and behavioural profile of each client.
- Active listening skills asking insightful questions and accurately recognising what is happening in each treatment centre.
- Ability to select relevant arguments translating product features and clinical evidence into meaningful benefits for patients clinicians and departments.
- Proficient use of promotional materials and digital tools ensuring efficient and compliant communication.
- Strong identification with the product showing authentic commitment and confidence when representing Ipsens BoNTA portfolio.
- Proactive and entrepreneurial mindset contributing new ideas and continually seeking opportunities to create value for customers and grow the business.
High level of selfreflection regularly evaluating personal performance and actively pursuing improvement.
Build and leverage strong internal and external stakeholder networks maintaining regular contact with key decisionmakers and influencers to support longterm business success.
Develop deep trustbased relationships with customers and Key Opinion Leaders across all assigned accounts collaborating with crossfunctional stakeholders to maximize organizational value and deliver a superior customer experience.
Maintain regular highquality interactions with key external decisionmakers to ensure continuous engagement and alignment.
Identify departmental priorities drivers and barriers within key hospitals to tailor strategies and unlock opportunities.
Work closely with the crossfunctional Brand Team to define account objectives strategies and tactics that support both customer needs and business goals.
Foster team effectiveness by openly sharing knowledge experience and critical information contributing to collective success.
Experience / Qualifications
- Minimum of BS/BA Degree in science or similar degree
- Fluent Polish Advanced English
- Must be proficient in the following applications: MS Word MS Excel MS PowerPoint MS Outlook
- Track of successful work with Drug programs
- Scientific selling experience /changing treatment pathways/
- Unassisted experience with hospital tenders process in accounts (Cooperation with hospital pharmacies Cooperation with Hospital Public Procurement Depts. knowledge and practical understanding of regulations describing tender processes in hospital environment.)
- Demonstrated strong capability in account management superior selling competencies and proven sales performance track record of meeting or exceeding goals in ain a specialist/hospital or similarly complex environment.
- Demonstrated skills at building and maintaining professional relationships with key customers including KOLs and Experts
- Understanding of accounts policy and regulations in context of Drug Programs
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