Content Marketing Manager

Key Responsibilities

1. App Store Optimization (ASO) Revenue Impact Role
   

• Own end-to-end Shopify App Store optimization strategy.
  

• Conduct keyword research and competitive analysis to improve search visibility.
  

• Optimize titles descriptions feature highlights and positioning for higher install conversion.
  

• Continuously test and refine messaging based on performance metrics.
  

• Monitor ranking trends competitor movement and category dynamics.
  

• Provide data-backed recommendations to increase organic installs.
  

1. Product Documentation & User Manuals Activation Enablement
   

• Create structured easy-to-follow user manuals and help center documentation.
  

• Translate complex product functionality into clear merchant workflows.
  

• Collaborate closely with Product QA Development and Support teams to ensure technical accuracy.
  

• Proactively update documentation for new feature releases.
  

• Identify documentation gaps that impact merchant onboarding or feature adoption.
  

1. Social Media & Product Announcements Brand Authority
   

• Craft strategic feature launch announcements for LinkedIn and relevant channels.
  

• Develop benefit-driven messaging for product updates.
  

• Ensure consistent positioning and tone across public communications.
  

• Strengthen brand credibility through clear and confident product communication.
  

Requirements

• 2 years experience in SaaS content product marketing or ASO-focused roles.
  

• Proven experience optimizing marketplace listings (Shopify preferred).
  

• Strong understanding of eCommerce and Shopify merchant behavior.
  

• Ability to combine technical clarity with persuasive positioning.
  

• Writing scripts for demos of the companys products.
  

• Ensuring the relevance of website content documentation and demos.
  

• Publishing company products on relevant platforms.
  

• Creating content for websites email newsletters blog posts and social media.
  

• Working with analytics and documentation.
  

• Developing content plans.
  

• Interacting with other company departments (Development Technical Support QA) regarding documentation development.
  

• Participating in developing product promotion strategies in collaboration with other marketing team members product and growth teams.
  

What we value

• Ownership mindset with measurable impact.
  

• Strategic thinking not just execution.
  

• Strong cross-functional communication skills.
  

• Attention to detail with structured documentation ability.
  

• Comfort working in a fast-moving product environment.
  

• Excellent communication skills.
  

• Understanding of SEO copywriting principles.
  

Will be a plus

• Experience with Figma for creating simple visuals feature highlights or listing creatives.
  

• Experience running or supporting paid acquisition campaigns (Google Ads Meta Ads or marketplace ads).
  

• Understanding of performance marketing metrics such as CTR CPI and conversion rate.