Specialist, Marketing Analytics

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Job responsibilities

We are looking for a Specialist Marketing Analytics role to support our marketing analytics endeavors in building and developing of KPI dashboards.

The Specialist Marketing Analytics role will look to:

Analyze multi-channel campaign performance across key regions identifying optimisation opportunities and presenting findings to both internal teams and clients

Create custom dashboards and automated reporting systems for each client account ensuring real-time visibility into KPIs and campaign performance

Conduct competitive analysis and market research across various industries to inform strategic recommendations and pitch proposals

Collaborate with Brand Marketing to test and measure the effectiveness of different creative formats and audience targeting strategies

Develop predictive models to forecast campaign performance and recommend budget allocation across channels

Lead A/B testing initiatives across email social media PPC and display advertising campaigns

Standardize reporting processes across accounts while maintaining flexibility for custom client needs

Optimize Google Tag Manager configurations across multiple digital properties ensuring accurate data collection and tag governance.

Proactively seekidentifyand evaluate innovative opportunities for growth & improvement

Key skills and experience

A successful candidate should have 5-7 years of experience in Marketing data analytics and a breadth of transferable skills. The candidate should be a quick learner and excited about developing their career in an international real estate company with:

Proven experience (5 - 7 years) in Google Analytics GTM Google Ads Google Trends and Google Search Power BI Looker other advanced analytics digital analytics web analytics and marketing data strategy.

Extensive knowledge of web analytics tools (e.g. Google Analytics Adobe Analytics) and data visualization platforms.

Proficiency in data analysis and statistical techniques to derive insights from complex data sets

Proficiency in excel and other data analytics tools

Basic/advanced understanding on BI tools (such as PowerBI/Tableau)

Able to communicate between technical and non-technical contributors teams and stakeholders.

Experience working with international teams- business standard English (written and spoken) at a TOEFL level of Advanced (at minimum)

Being a multitasker

The candidate should be an efficient and productive resource that is able to manage multiple deliveries across timelines and well aware of overall understanding of related various functions in addition to Digital such a Comms/ PR Events Sponsorship etc. They will be expected to participate in team planning scheduling and work delivery including completion of timelines and cost estimates. Should be able to work on strict turnaround times have a problem-solving approach is sharp and aware of the new innovations/ services in the industry.

Stakeholder Management:

Excellent communication skills a must and familiarity with MS Teams.

Most important will be your outstanding talent in managing/ mitigating risks and an ability to handle escalations. The candidate should be able to solve problems directly by working with stakeholders and understanding their requests and work with internal teams to resolve and deliver

Superb writing and speaking abilities are a must to succeed in this role. These skills will enable you to communicate between technical and non-technical contributors teams and stakeholders. Similarly it will help you in documenting business processes and best practices. It would be best if you were keen to work against tight deadlines while ensuring regular reporting.

Location:

Scheduled Weekly Hours:

If this job description resonates with you we encourage you to apply even if you dont meet all of the requirements. Were interested in getting to know you and what you bring to the table!

At JLL we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities we analyze your application for relevant skills experiences and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role yourepursuing.

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