Senior Associate Associate Manager, Asia Marketing

Who We Are

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union HB Studios and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of 2Ks portfolio currently includes several AAA sports and entertainment brands including global powerhouse NBA 2K renowned BioShock Borderlands Mafia Sid Meiers Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises TopSpin 2K25 as well as the critically and commercially acclaimed PGA TOUR 2K

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they dont meet every requirement for the role. If youre interested in the job and think you have what it takes to work at 2K we encourage you to apply!

What We Need

This is a pivotal growth position within 2K Asia supporting AAA blockbuster franchises such as Borderlands Sid Meiers Civilization and NBA 2K. We are looking for a data-informed marketing professional to join our Tokyo team.

The ideal candidate will bridge the gap between community engagement and performance marketing. You will focus on maximizing the reach of our titles through Social Media & paid media strategy and data analysis to ensure 2Ks brand resonates powerfully across the Japanese gaming landscape.

Social Media Strategy & Paid Media Operations

• Lead the integrated planning execution and management of paid media campaigns (Paid Social YouTube Search etc.) to maximize reach and user acquisition for 2K titles in Japan.
• Manage and support 2K Japans overall social media strategy in alignment with global brand directions ensuring content is localized and resource-efficient.
• Partner with the Social Media Manager to identify high-performing organic content and provide strategic paid boosts to amplify community engagement and brand growth.
• Collaborate with agencies to manage monthly calendars KPIs and actionable steps ensuring community initiatives align with broader marketing goals.

Performance Tracking & Global Reporting

• Consolidate and analyze data from both organic social channels and paid campaigns to evaluate the overall health and growth of 2Ks presence in Japan.
• Generate regular performance reports for local regional and global stakeholders translating local market trends and campaign results into actionable insights and strategic recommendations.
• Monitor social sentiment and VOC (Voice of Customer) to provide data-backed feedback to global development and marketing teams.

Marketing Execution & Cross-functional Support

• Support the broader Japan marketing team in executing integrated campaigns including PR initiatives influencer activations and local events.
• Assist in managing local agency relationships and creative localization to ensure all marketing assets are tailored for the Japanese audience.
• Collaborate effectively across time zones with the Asia regional team and US headquarters.

Key to success in this role:

• Professional Experience: 3 to 8 years of relevant experience in SNS marketing PR or digital advertising within the gaming entertainment or consumer tech industries. Candidates with more extensive experience may be considered for a more senior role
• Digital Media Expertise: Proven experience in managing paid media/performance marketing campaigns (specifically Paid Social). Experience on the agency side managing gaming clients is a plus.
• Analytical Skills: Strong ability to interpret complex data sets identify trends and translate them into simple actionable recommendations for the team.
• Communication & Collaboration: A proactive team player who can support and elevate the work of colleagues while maintaining clear ownership of digital performance.
• Cultural Fluency: Deep understanding of the Japanese gaming community and social media landscape.
• Language: Native-level Japanese and Business-level English (written and spoken) are required for collaboration with regional and global teams.
• Mindset: A self-starter who is comfortable with data and eager to take initiative in a fast-paced environment.

This role has been updated to reflect changes in our requirements and responsibilities. If you have previously applied and were unsuccessful we kindly ask that you consider applying again only if your profile now better matches the revised criteria.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

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