North America Downstream Marketing Manager

About Aerogen:
Headquartered in the vibrant city of Galway Ireland with offices around the world Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and ten-time winner of the Zenith award for Respiratory Care Excellence in North America collectively our employees make a difference to patients lives every day having already reached 20 million patients in over 80 countries.
Our talented and skilled team collaborate to innovate challenge and test not only in relation to our products but every facet of how we work. We lead the way finding innovative solutions to even the most complex problems all in the name of delivering better patient care.
Our business is growing rapidly across the globe and as we grow our core culture of We Care universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers. Join us as we continue to #discoverbetter.

What is the role
Aerogen is seeking a Marketing Manager - Floors to join the North American (NA) Downstream Marketing team. This role will help lead downstream marketing initiatives from inception to launch. Specifically this individual will play a critical role in driving the commercial success of Aerogen products on Hospital Floors. This position is responsible for developing and executing strategic marketing initiatives and programs that directly support sales growth enhance brand positioning and build strong relationships with healthcare professionals (HCPs) and key opinion leaders (KOLs). This individual will report to the North America Director of Marketing - Downstream. They will work in strong partnership with sales leadership clinical education global cross-functional partners and third-party vendors and consultants. This is a key role in Aerogens strategic growth over the next five (5) years with broader and deeper penetration of segments as well as commercial growth in one of our largest markets. This role requires a proactive and results oriented individual with a deep understanding of the Floor care segment strong analytical skills and proven experience in building and executing effective marketing strategies. This is an opportunity for an experienced marketing professional to make a significant impact on advancing healthcare andimproving patient outcomes through strategic and effective downstream marketing initiatives

What are the key responsibilities
Downstream Marketing Translate business objectives into comprehensive Go-To-Market (GTM) strategies encompassing segmentation targeting positioning messaging and launch programs. Oversee the development and execution of omni-channel marketing campaignsincluding digital traditional event-based content social media email and paid media initiativesto enhance brand awareness increase market share and drive revenue growth forAerogen on Hospital Floors.
Market Knowledge Attain a comprehensive understanding of Aerogens business competitor landscape market dynamics and relevant care settings with particular emphasis on the Floors. Consistently analyze market trends and monitor competitor activities; convert findings into strategic initiatives and recommendations and effectively communicate market intelligence to Global and Field teams.
Clinical Knowledge Develop a strong understanding of respiratory care various disease states treatments and clinical information relevant to Aerogen on Hospital Floors. Build relationships with Key Opinion Leaders (KOLs) and Healthcare Professionals (HCPs) to guide strategy encourage advocacy and promote the clinical use of Aerogen products within hospital settings. Collaborate with Medical Affairs on Hospital Quality Improvement (QI) Projects to drive Aerogens clinical and financial value on Hospital Floors.
Project Management - Oversee various project timelines and deliverables by collaborating with cross-functional teams for omni-channel marketing campaigns. Make sure projects launch successfully and promotional activities align with business goals schedules and budgets. Monitor assess and report on campaign and project outcomes leveraging data insights to adjust resources streamline workflows and continually enhance marketing performance. Document key takeaways from every project to improve future campaign strategies processes and stakeholderengagement for ongoing growth.
Business Acumen Take full ownership of the Floors portfolio by applying leadership strategy financial knowledge and marketing skills. Create andimplement marketing plans using market intelligence Voice-OfCustomer (VOC) insights and segment trends to guide positioning pricing and promotion supporting product adoption and sales growth in Hospital Floors. Use analytics to track KPIs and adjust tactics as needed.
Product Management Manage the entire NA product journey including lifecycle management budgeting and pricing strategies while offering guidance on tools to boost Aerogen adoption within Hospital Floors. Work together with Global Marketing and New Product Commercialization to represent the needs of the US and Canada businesses and contribute ideas for future product enhancements.
Strategic Planning Establish clear ambitious marketing goals and designing strategies with KPIs that directly support business objectives. Analyze market needs collect customer insights and equip teams with persuasive sales materials effective training and messaging that highlights Aerogens value on Hospital Floors.

What education and experience are required
Bachelors degree required MBA preferred
5 years in Medical Device Marketing/Product Management or related work experience required
5 years in medical respiratory devices preferred
Previous work experience in a similar role in MedTech is strongly preferred
Marketing Business or related field degree/experience preferred
Sales Experience preferred

What key skills will make you great at the role
Leadership Be accountable and influence lead coach and mentor direct reports or a project group to the successful completion of a defined goal.
Communication Articulate and present (written/oral) complex ideas thoughts and technical information in clear accessible terms to various internal and external stakeholders.
Teamwork Work cross-functionally to develop collaborate and maintain strong relationships with healthcare professionals customers and internal teams to drive business objectives.
Problem-Solving - Approach challenges with analytical rigor and creativity to identify practical solutions and/or process improvements.
Initiative Be energetic self-motivated independent and decisive while taking charge before others do so to proactively action improve or prevent a situation.
Analytical - Collect information organize it analyze it recognize patterns prioritize it and draw conclusions to creatively solve problems and make effective decisions using critical thinking attention to detail data analysis and research.
Adaptability Remain flexible and productive in a fast-paced ever-changing environment to calmly and intelligently respond to multiple demands at once.
Environmental Conditions: Typical office environments with work also performed in hospital clinical environment
Location: Chicago
Ability to travel 40% of the time.

What is it like to work in Aerogen
Our purpose is to transform patient lives and our ethos is to #discoverbetter. This also translates to how we look after our people. We want talented passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages and we are here to support our global team with a range of financial and non-financial rewards and benefits. Theres something for everyone! Here is an idea of what we offer:
Competitive bonus plan.
Above market life insurance.
Opportunities for development and professional growth.
Aerogen Connect our employee-led program that helps our global teams unite and have fun.
We donate 1% of profits and time to charities and organizations.

Visit our careers website for more information about life at Aerogen.

Aerogen is committed to promoting diversity inclusion and equality in the workplace. If you have difficulty using our application process please contact us via email at emailprotected. Please provide your name and preferred contact method.