Product Director ASOS Design Menswear

London - UK

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Role Overview

Reporting to the EVP Product the ASOS Design Menswear Director is fully accountable for the strategy performance and transformation of ASOS Design Menswear (ADMW).

The primary responsibility of this role is to build ADMW into a high-performing fashion-authoritative and commercially disciplined business - delivering structural improvements in sell-through margin full-price mix speed and quality while unlocking the next phase of sustainable growth through sharper category focus scaled winners and bold identification of white space.

In addition this leader will act as the EVP Products strategic right hand on Menswear ensuring the male customer is consistently represented across key cross-functional decisions and contributing to the wider global Menswear agenda.

This is a performance-critical role with transformation and growth at its core.

Key Responsibilities

Own ADMW Performance

Full P&L accountability across all ADMW categories
Deliver structural improvement in NSV margin ST Cover Returns and VC
Strengthen full-price performance and buying discipline
Make decisive commercial trade-offs to maximise profitable growth
Proactively identify and scale new growth opportunities across categories price architecture and customer segments

This requires a proven track record of materially improving category performance at scale.

Lead Product & Operational Transformation

Scale and optimise Test & React and Speed to Market models
Improve lead times and execution discipline
Elevate intrinsic and perceived quality
Deliver measurable reductions in DFM & PQF returns
Sharpen price architecture
Strengthen assortment strategy and shape of the buy

Proven transformation success in a complex high-volume environment is essential.

Establish Product & Brand Authority

In partnership with Brand and Creative teams define a clear and differentiated identity for ADMW
Balance fashion leadership with scalable commercial volume
Ensure brand positioning translates into disciplined assortment execution

ADMW must feel intentional relevant and commercially rigorous.

Act as Strategic Menswear Voice

Represent the male customer within Product and across the organisation
Influence cross-functional priorities impacting Menswear performance
Contribute to the broader global Menswear strategy. This aspect of the role requires gravitas judgement and the ability to operate at enterprise level.

This aspect of the role requires authority judgement and the ability to operate at enterprise level

Qualifications :

Who we are looking for

Significant senior leadership experience in Menswear at scale
Demonstrated track record of materially improving division performance
Proven success in driving speed quality and margin transformation
Strong P&L ownership and commercial acumen
Highly collaborative with the ability to partner across diverse stakeholder groups and lead effectively through periods of change
Deep understanding of Menswear fit blocks fabric behaviour grading range architecture and trends
Operationally rigorous data-driven and execution-focused
Ability to influence at a senior level
A growth-oriented leader who thinks beyond optimisation - able to identify white space scale winning propositions and build long-term category advantage.

We believe being together in person helps us move faster connect more deeply and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow create and succeed.

Additional Information :

BeneFITS

28 days paid annual leave an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits
Employee discount (hello ASOS discount!)
Employee sample sales
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Remote Work :

Employment Type :

Full-time

Role Overview Reporting to the EVP Product the ASOS Design Menswear Director is fully accountable for the strategy performance and transformation of ASOS Design Menswear (ADMW). The primary responsibility of this role is to build ADMW into a high-performing fashion-authoritative and commercially dis...