Product Associate
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 70 - 80
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
About us
LifeMD is a leading digital healthcare company committed to expanding access to virtual care pharmacy services and diagnostics by making them more affordable and convenient for on both treatment and prevention our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.
To support our expanding patient base LifeMD leverages a vertically-integrated proprietary digital care platform a 50-state affiliated medical group a 22500-square-foot affiliated pharmacy and a U.S.-based patient care company with offices in New York City; Greenville SC; and Huntington Beach CA is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts were united by a shared mission to revolutionize enjoy a collaborative and inclusive work environment hybrid work culture and numerous opportunities for growth. Want your work to matter Join us in building a future of accessible innovative and compassionate care.
About the role
The Product Marketing Associate at LifeMD bridges the gap between digital healthcare innovation and strategic business growth. This role focuses on optimizing patient experience and retention for womens health services while supporting B2B enterprise and strategic partnerships.
Responsibilities:
- Campaign Coordination: Coordinate with the growth team to design multi-channel marketing initiatives to drive awareness for womens health services
- Engagement & Journey Mapping: Optimize the clinical and non-clinical journey post acquisition with the goal of keeping patients engaged and supported throughout their care plan
- Product Support: Assist in managing the product roadmap for womens health solutions ensuring new features align with patient needs and enterprise requirements
- Enterprise Enablement: Develop sales collateral and marketing materials specifically for enterprise clients such as health systems and corporate partners
- Market Research: Conduct competitor analysis and analyze consumer trends within the womens health sector to identify growth opportunities
- Voice of the Patient: Analyze feedback and satisfaction data to identify friction points and advocate for product improvements
- Analytics: Monitor and report on key metrics like CAC retention and lifetime value
- Cross-Functional Collaboration: Liaise between marketing product and engineering teams to ensure a seamless end-to-end patient experience
Requirements
Basic Qualifications:
- Bachelors degree in Marketing Communications Business or a related field
- 1 years in marketing or product coordination preferably within telehealth or digital health
- Proficiency in CRM tools project management software and digital marketing analytics
Preferred Qualifications:
- Experience in the telehealth or digital health space
- Familiarity with womens health trends and B2B enterprise buying cycles
Benefits
- Annual Salary: $70K-$80K
- Health Care Plan (Medical Dental & Vision)
- Retirement Plan (Roth 401k)
- Life Insurance (Basic Voluntary & AD&D)
- Flexible PTO Policy
- Paid Holidays
- Short Term Disability
- Training & Development
Required Experience:
IC
Key Skills
- Marketing
- Quality Assurance
- Agile
- Product Demos
- Analysis Skills
- Jira
- Project Management
- Product Management
- Qualitative Analysis
- Confluence
- Internet Of Things
- Product Development
About Company
LifeMD is an emerging leader in technology-driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to delive ... View more
