Sponsorships & Events Manager

LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with todays ever-evolving digital media landscape.

The Opportunity:

We are seeking a strategic detail-oriented Industry Sponsorships & Events Manager to lead the planning execution and optimization of high-impact industry events and sponsorships within the CTV ecosystem. Reporting to the VP Sponsorships & Events this role sits at the intersection of brand marketing industry partnerships and experiential execution owning programs that drive awareness demand and long-term client relationships. This role is ideal for a marketing-minded event leader who thrives in high-visibility environments brings polish and rigor to execution and enjoys building meaningful industry presence through sponsorships and experiential programs.

Responsibilities:

Strategic Planning & Execution

• Support and help shape the annual events and industry sponsorship calendar ensuring alignment with brand business and revenue objectives.

• Identify and propose innovative formats experiential concepts and engagement strategies that differentiate LG Ad Solutions in competitive industry environments.

• Support creative ideation for experiential activations and executive-level customer engagement programs.

• Own the end-to-end planning and execution of a diverse portfolio of programs including:

  • Industry sponsorships and trade shows

  • Bespoke client and executive hospitality events

  • Experiential brand activations

  • Internal and partner-facing events

• Lead full event lifecycles including scoping event briefs timelines project plans budgets vendor management on-site execution and post-event wrap-up.

• Maintain exceptional standards of execution ensuring compliance with operational legal sustainability and brand guidelines.

• Balance multiple high-priority projects simultaneously while maintaining clarity composure and attention to detail.

Cross-Functional Collaboration & Communication

• Partner closely with in-house creative teams to deliver cohesive event branding across digital print and fabricated assets.

• Drive internal and external communications related to industry events and activations.

• Create and maintain stakeholder presentations and reporting decks to provide updates insights and performance results.

• Support client-centric gifting and premium programs aligned to brand and business goals including ideation sourcing vendor management and distribution.

Budget & Vendor Management

• Manage individual event and sponsorship budgets including forecasting allocation and reconciliation.

• Deliver monthly budget reporting and variance analysis with clear communication to regional and internal stakeholders.

• Ensure financial accuracy compliance and accountability across all programs.

• Lead vendor discovery negotiation contracting and performance management.

Measurement & Optimization

• Track analyze and report on event and sponsorship performance metrics including ROI engagement and pipeline impact.

• Manage attendee list development segmentation and maintenance using tools such as HubSpot and Splash.

• Gather post-event feedback and conduct evaluations to drive continuous improvement year over year.

Requirements:

• 5 years of experience in event management experiential marketing sponsorships or hospitalitypreferably within Ad Tech MarTech OEM media or B2B technology.

• Proven experience managing large-scale multi-faceted events with complex timelines and stakeholder requirements.

• Strong project management skills with the ability to lead multiple initiatives in a fast-paced environment.

• Demonstrated ability to think strategically while executing tactically with precision.

• Experience collaborating with creative teams and a strong understanding of the creative process across digital print and fabrication.

• Established vendor and venue network preferred.

• Ability to travel 23 times per quarter and work evenings/weekends as required for events.

• Ability to stand for extended periods during event execution.

• Valid U.S. drivers license.

• Excellent written verbal and presentation skills; confident influencing senior stakeholders.

• Proficiency in Microsoft Office and Google Workspace.

• Experience with project management and event platforms such as Asana Splash and HubSpot (or similar tools).

• Strong budgeting forecasting and reporting capabilities.

• Tech-savvy with a working knowledge of tools that support best-in-class events and sponsorship execution.

LG Ad Solutions provides equal work opportunities to all team members and applicants and it prohibits discrimination and harassment of any type on the basis of race color ethnicity caste religion age sex (including pregnancy) national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by our policies or federal state or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability please send an email to to let us know the nature of your request.

Required Experience:

Manager