Senior Account Executive GTM

About Valeria
Valeria is building the future of HR and payroll in Spain. Were an AI-native platform that automates contracts payroll and compliance for companies with high employee turnover (hospitality delivery events agriculture). Were rethinking how an entire industry worksmoving from manual error-prone processes to intelligent automation.
Were a fast-growing startup backed by top investors disrupting a 5B industry thats still stuck in spreadsheets and legacy software.

Your Role
Youll build our outbound sales engine from the ground up. This isnt a role where you follow a polished playbookyoull be writing it. Youll own the entire sales cycle: from identifying prospects and crafting outreach strategies to running demos negotiating deals and closing revenue.
Your work will directly shape how we go to market how we talk about the product and what our early customer base looks like.

What Youll Do

• Own full-cycle outbound sales: Prospect qualify demo negotiate and closeno handoffs no SDR team (yet)
• Build pipeline from scratch: Design and execute creative outreach strategies across cold calls LinkedIn email sequences events and whatever else works
• Shape the sales playbook: Work directly with founders to refine messaging positioning pricing and objection handling as we learn what resonates
• Develop relationships with decision-makers: Build trust with HR leaders CFOs and operations managers in high-turnover industries (retail hospitality logistics agriculture)
• Consistently hit and exceed targets: Well define quotas together based on market feedback deal cycles and growth goals
• Be a cultural builder: Set the tone for ambition speed accountability and customer obsession as we scale the sales team
• Feed product insights back: Youll hear customer pain points before anyone elseyour feedback will influence our roadmap

What Were Looking For
Required:

• 5 years of B2B outbound/full-cycle sales experience preferably in SaaS or tech-enabled services
• Proven track record of exceeding quota in a hunter role (we want to see the numbers)
• You genuinely like cold callingthis isnt a warm-lead inbound-driven role
• Hunter DNA: Resilient creative resourceful and relentless about winning new business
• Excellent communication skills in Spanishyou can tell a compelling story handle objections and build rapport quickly
• Entrepreneurial mindset: Comfortable with ambiguity building processes from zero and iterating fast based on what works
• High ownership and bias to action: You dont wait for perfect conditionsyou make things happen

Highly Valued:

• Catalan fluency (many of our target customers are Catalonia-based)
• English proficiency (useful for internal communication and future expansion)
• Experience selling to HR Finance or Operations leaders in mid-market companies (50500 employees)
• Background in high-velocity sales environments: Industries like logistics tech fintech workforce management or vertical SaaS where youve sold into ops-heavy businesses
• Familiarity with complex compliance-heavy products (you understand that buyers need hand-holding and education not just a demo)
• Experience in early-stage startups: Youve built sales motions before not just executed them

What makes you a great fit:
Youre the kind of seller who thrives in ambiguity. Youve been in seats where there was no CRM hygiene no documented playbook no marketing engine feeding you leadsand you still crushed your number. Youre scrappy but strategic. You care about solving real problems for customers not just hitting quota. You get energy from hearing no 20 times before landing a yes.

What Youll Be Selling

• An AI-native product: Not a legacy tool with AI bolted onwere built from the ground up to automate payroll compliance and HR workflows intelligently
• A clear ROI story: Companies save time reduce errors cut costs and scale operations without hiring more HR admins
• A product that solves real pain: Our ICP deals with constant employee turnover last-minute hires complex Spanish labor regulations and manual processes that break at scale
• Differentiation that matters: Faster onboarding automated compliance checks real-time payroll calculations integration with government systems (Seguridad Social SEPE)our competitors are still doing this manually or with clunky legacy software

Our target customers: hospitality groups delivery platforms staffing agencies event companies agricultural operationsanywhere with high-volume hiring and payroll complexity.

What We Offer

• Competitive compensation: 35000 - 45000 base salary 15000 - 20000 variable (uncapped commission structure) equity
• Free lunch when youre at the office (thanks to Nora )
• Flexible remuneration with Coverflex
• Flexibility: Hybrid setup (HQ in Barcelona) 60 days/year remote work from anywhere unlimited PTO
• Mission-driven work: Transform how payroll and HR are done in Spainsolve real problems for real businesses and their employees
• Founding team impact: Join early enough to shape our GTM strategy sales culture and customer relationships
• Ownership and autonomy: Direct collaboration with founders your voice matters in pricing positioning and product decisions
• Modern sales culture: We care about pipeline hygiene honest forecasting and customer successnot activity metrics for the sake of activity

Why Join Valeria Now

• Timing: Were past the idea stage with real customers and revenue but early enough that youll define how we scale
• Market opportunity: 5B market in Spain every company with employees needs payroll and current solutions are outdated and painful
• Product-market fit: Were solving a painful expensive problem with a product customers actually love
• Career growth: Be the first sales hire build the playbook and grow into a leadership role as we scale the team