Manager, Brand Marketing
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Razorpay is one of Indias leading full-stack financial technology companies powering the way businesses move manage and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision to simplify payments for Indian businesses weve since grown into a fintech powerhouse driving Indias digital payment revolution.
Razorpay powers millions of businesses with a smarter scalable stack that goes beyond transactions to help them truly build and grow.
From seamless checkouts to payroll automation across India Singapore and Malaysia weve been engineering a fintech ecosystem thats redefining how money moves across Asia and were just getting started.
Today that ecosystem supports everyone from early-stage startups to some of Indias largest enterprises enabling them to accept process and disburse payments at scale while expanding into new ways of managing money more efficiently.
Our scale speaks volumes: Razorpay processes $180 billion in annualized transactions powering leading businesses like Airbnb Facebook WhatsApp Airtel CRED BookmyShow Zomato Swiggy Lenskart Mirae Asset Capital markets Indian Oil National Pension Scheme and over 100 of Indias unicorns. With strong roots in India and growing operations in Southeast Asia we are shaping the next chapter of financial technology across the region.
We are backed by global investors including GIC Peak XV Partners (formerly Sequoia Capital India & SEA) Tiger Global Ribbit Capital Matrix Partners MasterCard and Salesforce Ventures having raised over $740 million to date. Strategic acquisitions including Ezetap (POS and offline payments) Curlec (Malaysia expansion) BillMe (digital invoicing) and POP (rewards-first UPI) along with earlier moves in fraud prevention payroll and lending have further strengthened our platform and widened our footprint across Asia.
But what truly sets Razorpay apart is our culture. At Razorpay ownership is our oxygen you own what you build with no micromanagement or red tape just the runway to make your ideas fly. Learning is a lifestyle if youre curious youll feel at home here. People > Pedigree we hire for attitude hustle and hunger more than degrees. Transparency thrives over titles this is where interns question CXOs and CXOs say thank you. Guided by our values of Customer First Autonomy & Ownership Agility with Integrity Transparency Challenging the status quo and a strong belief that Razorpay grows with Razors youll be part of a 3000 strong team building not just products but the financial infrastructure of the future.
About the Role : We are looking for a Marketing Manager to own customer-facing marketing programs that drive adoption engagement and growth. This role will partner closely with the Growth Product and Digital Marketing teams to translate business goals into scalable marketing initiatives across value proposition customer journeys and growth programs. We are looking for someone who finds creative insight-led ways to influence customer behaviour and grow the business.
Key Responsibilities:
- Own integrated GTM plans for product launches feature releases and growth initiatives
- Define target audiences messaging frameworks channel strategy and success metrics
- Continuously improve funnel performance through brand-led messaging testing and experience enhancements
- Use insights to scale high-performing initiatives and sunset low-impact efforts
- Design and execute marketing-led growth programs including gamification milestone mechanics loyalty initiatives and adoption journeys
- Build scalable customer experiences that drive repeat usage and movement into higher-value cohorts Basic
Qualifications:
- 5-7 years of hands-on experience across core marketing functions including GTM and customer growth initiatives Experience leading GTM programs and cross-functional initiatives
- MBA from a top tier university
- Experience in ecommerce fintech SaaS or high-growth consumer technology companies
- Strong analytical skills with experience using data to drive marketing decisions
- Proven ability to manage cross-functional projects end-to-end across multiple stakeholders
- Excellent written and verbal communication skills
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Online Payments India: Start Accepting Payments Instantly with Razorpay's Payment Suite, which Supports Netbanking, Credit Card & Debit Cards, UPI etc.
