Growth Marketing Manager

JOB OVERVIEW:

We are looking for a highly analytical execution-focused Growth Marketing Manager to own and scale our full-funnel growth strategy across acquisition activation engagement and conversion for the US market. This role will play a pivotal part in driving pipeline generation revenue growth and product adoption for our B2B SaaS platform. The ideal candidate brings strong expertise in demand generation lifecycle marketing experimentation marketing analytics and revenue-focused execution within high-growth SaaS environments.

Growth Strategy & Demand Generation:

Develop and execute a data-driven growth strategy across the entire customer funnel — awareness acquisition activation engagement and retention.

Own demand generation programs across paid organic SEO content syndication partnerships and outbound support initiatives. Partner closely with Sales and RevOps to drive high-quality MQLs SQLs and pipeline contributions.

Design and run A/B tests and growth experiments to continuously optimize conversion rates across channels.

Identify new growth opportunities through market research customer insights and funnel analytics.

Performance Marketing & Channel Ownership

Own and scale performance marketing programs including paid search paid social display

retargeting review platforms and marketplaces.

Manage budgets forecasting ROI modeling and performance optimization.

Lead SEO and content-led growth initiatives in partnership with Content and Product Marketing

teams.

Build and optimize conversion funnels across landing pages website email journeys and product onboarding.

Lifecycle Marketing & Funnel Optimization

Own lifecycle marketing programs across lead nurturing onboarding activation upsell cross-sell and retention.

Develop and execute automated workflows using marketing automation platforms.

Optimize trial and freemium conversion funnels (if applicable).

Partner with Customer Success to improve product adoption engagement and renewal rates.

Analytics Reporting & Optimization

Own growth reporting dashboards and KPIs including CAC LTV MQL → SQL → Customer conversion rates pipeline coverage and ROI.

Analyze funnel performance identify bottlenecks and implement improvements.

Establish a structured experimentation and growth optimization framework.

REQUIRED SKILLS & QUALIFICATIONS:

Bachelor’s degree in Marketing Business Economics or a related field.

9 years of experience in growth demand generation or performance marketing roles within B2B SaaS companies targeting the US market.

Proven track record of driving revenue-impacting growth initiatives.

Deep expertise in marketing automation CRM analytics and performance marketing platforms such as HubSpot / Marketo Salesforce Google Analytics Segment Amplitude Mixpanel and paid media platforms.

Strong analytical mindset with hands-on experience in A/B testing CRO funnel optimization and

attribution modeling.

Excellent communication and stakeholder management skills.

PREFERRED SKILLS & QUALIFICATIONS:

Experience in PLG (Product-Led Growth) motion and trial-based SaaS models.

Background in high-growth startup or scale-up environments.

Experience in account-based marketing (ABM) and enterprise sales support.

Familiarity with RevOps alignment and GTM optimization frameworks.

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)