Performance Marketing Manager

About Godrej Consumer Products

Godrej Consumer Products is a leading emerging markets company. As part of the 125-year young Godrej Group we are fortunate to have a proud legacy built on the strong values of trust integrity and respect for others. At the same time we are growing fast and have exciting ambitious aspirations.

Today our Group enjoys the patronage of 1.2 billion consumers globally across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging Household Insecticides we are the leader in India the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent the number one player in Hair Colour in India and Sub-Saharan Africa and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us it is very important that besides our strong financial performance and innovative much-loved products we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment health and education. We are also bringing together our passion and purpose to make a difference through our Good &Green approach to create a more inclusive and greener India.

At the heart of all of this is our talented team. We take much pride in fostering an inspiring workplace with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

Designation: Performance Marketing Manager

Location:Mumbai

Job Purpose: In this role the incumbent will be responsible for leading performance marketing strategy for the e-commerce channel across core and new product categories. The role requires both a strong optimization mindset and an ability to scale -up brands from scratch.

Roles & Responsibilities:

1. Mentoring a team of in-house specialists and agency partners to drive marketing interventions across key platform archetypes
2. Collaboration with shopper marketing team brand team and media team to align performance strategy with brand and business goals
3. Ownership and deployment of all visibility budgets -search and display at annual quarterly and monthly level to deliver objectives
4. Defining key performance indicators such as return on ad spends (RoAS) customer acquisition cost (CAC) conversion rates (CVR) share of voice (SOV) cost per order (CPO) backed by strong measurement formats
5. Building frameworks for spends allocation experimentation or A/B testing and campaign analysis
6. Partnering with multiple stakeholders to bring in automation in execution and planning
7. Unlocking newer avenues to bring in efficiencies pilots to drive incremental growth & experimentation across consumer cohorts
8. Process champion understanding of industry BIC practices and principles case studies research findings emerging media capabilities at platform end
9. SPOC for all on-platform media conversations internally and externally

Educational Qualification &Experience:

• 4-5 years of post-MBA experience
• Prior on-platform performance marketing experience in an FMCG/DTC brand set-up

Skills:

• Agility able to execute rapidly and effectively in complex environment strong results orientation
• Consumer & customer obsessed strong interest in the e-com space instinct always to take the consumer perspective.
• Data driven strong analytical skills and strategic thinking able to use structured thinking to diagnose issues assess options and develop recommendations.
• Ability to work with cross-functional teams with strong task and time management skills.

An inclusive Godrej

Before you go there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. Its not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality race colour religion caste gender identity or expression sexual orientation disability age or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you apply now!

We look forward to meeting you.

Required Experience:

Manager