Shopper Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
ABOUT THE ROLE
The Shopper Marketing Specialist plays an important role to improve productivity of our promo investment and ensure professional approach to the partners included in trade channels both directly and by supporting account management. The job holder is responsible for translate marketing concepts into retail approach and the above should ultimately contribute to increased sales volume/value and higher sales efficiency in trade channels.
RESPONSIBILITIES
- Responsible for trade marketing activities in dedicated accounts
- Developing executing and evaluating tailor made promotions
- Analyze and present channel specific and named chain (ACNielsen) data to key account management in coffee & tea categories monthly
- Support marketing and sales in NPD (new product development) activities by developing related trade argumentation shelf plans tailor made promotions and presentations
- As Promo Specialist responsible for improving promo ROI based on improved promo planning and evaluation
- Establish per account promo plan in line with marketing and channel focus -> run promos of the appropriate brand / size / mechanism of the given account
- Ensure relevant in-store execution through KAMs place mass secondary placements at hot points with high quality price communication
- Quarterly evaluate promotions and make proposals for the future (keep and implement only promotions that are profit and volume wise)
- Develop and implement tailor made shelf plans
- Develop POS material in order to secure appropriate appearance of our products in the stores in case of promotions and NPDs
Qualifications :
QUALIFICATIONS
If you have the courage and confidence to venture into new cultures & territories and youre brimming with an entrepreneurial spirit and a drive to succeed youll fit right in at JDE. We roll up our sleeves pitch in and get our hands dirty to break new ground. Committed to playing at our best we think bigger and move faster always rising to the challenge that matters most and celebrating the wins that count.
For this role as a Shopper Marketing Specialist were looking for someone who has the following skills and experience:
- At least 4 years relevant experience in Trade Marketing and/or Category Management within FMCG
- Minimum BA degree preferably in Marketing or Business
- Fluent Hungarian and English (written verbal) is a must
- Following are of an advantage:
- Practice in AC Nielsen GFK MS Office
- Technical Knowledge of POS Production (Print Permanent Temporary)
- Experience in working with Agencies or Production suppliers
- Excellent presentation and communication skills
- Strong planning prioritization and project management competencies
- Goal oriented mindset and highly motivated personality
- Ability to multi-task and work in a fast-paced environment is a must
- Strong interpersonal skills that facilitate cross departmental networking
- Conscientious passion for details self-driven
- Creative mind not afraid to question and improve status quo
- Independent always striving to go the extra mile to deliver excellent performance
- Ability to work effectively both with peer group and external vendors
- Resilient team player with a positive attitude
- Driving license and driving experience
Additional Information :
WHAT WE OFFER
- Competitive compensation package.
- Performance based recognition.
- International career opportunities.
- Flexible working hours.
- Working assets as laptop cell phone.
- Friendly collaborative environment.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
JDE Peets is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second. JDE Peet's unleashes the possibilities of coffee and tea in more than 100 markets with a portfolio of over 50 brands including LOR, Peets, Jacobs, Senseo ... View more
