Associate Marketing Manager OTC Product

About Australasian Medical and Scientific Limited (AMSL) and New Zealand Medical & Scientific (NZMS):

AMSL and NZMS are subsidiaries of Dexcom a worldwide leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. We form partnerships with world leading medical device pharmaceutical and scientific innovators and are passionate about introducing and establishing advances in healthcare and science for the benefit of patients and healthcare providers.

Working in the Medical Devices Industry you will be exposed to a broad range of products that have life changing effects on a patients quality of life.

Meet the Team:

Drive strategic planning and execution of consumer-focused marketing initiatives for Dexcoms Continuous Glucose Monitoring (CGM) products in pharmacy retail and OTC channels across Australia and New Zealand. This role combines hands-on campaign delivery with strategic input to optimise Dexcoms presence in the OTC space ensuring compliance brand consistency and measurable growth in consumer engagement and adoption.

What makes you Successful:

Strategic Planning & Market Insights

Contribute to the development of OTC marketing strategy and plan within the broader ANZ DTC framework leveraging market insights competitor analysis and consumer behaviour trends.

Identify growth opportunities in pharmacy and retail channels recommending innovative tactics to strengthen Dexcoms competitive positioning.

Collaborate with APAC and Global teams to align OTC initiatives with regional priorities and global brand strategy.

Campaign Execution

Implement OTC marketing campaigns across pharmacy networks and health/wellness platforms ensuring alignment with ANZ marketing strategy and global brand guidelines.

Coordinate promotional activities including digital advertising in-store merchandising and point-of-sale materials to drive consumer awareness and adoption.

With the support of marketing services teams and agencies design to creatives to support OTC marketing campaign plans.

Digital & Consumer Engagement

Support and optimize digital initiatives targeting diverse audience segments via social media out-of-home email marketing and educational content.

Monitor campaign performance and ROI providing actionable insights for continuous improvement.

Compliance & Governance

Ensure all OTC marketing materials comply with TGA (Australia) and ASA Therapeutic Code (NZ) regulations as well as internal MLR processes.

Maintain accurate documentation for approvals and audits.

Stakeholder Collaboration

Liaise with pharmacy chains distributors media/digital/creative agencies and internal sales teams to coordinate marketing activities.

Work closely with global and APAC teams to localize creative assets for product range.

Reporting & Analysis

Own and track OTC campaign KPIs including sales uplift consumer engagement and ROI.

Prepare regular reports for leadership team as required.

What makes you successful:

You have a Bachelors degree in Marketing Business Administration or a related field.

You have between 5-8 years of progressive experience in healthcare or consumer health product management/OTC/retail with a proven track record of success from concept development to launch

You have demonstrated ability to lead and collaborate with cross-functional teams effectively.

You have sound knowledge of the relevant market space competitor offerings and industry trends.

You have good knowledge of the major healthcare systems in ANZ.

You have excellent communication and collaboration skills with the ability to work effectively with global regional and local management teams.

Experience and Education Requirements:

Typically requires a Bachelors degree withat at least 5 years of related experience

Travel Required:

5-15%

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