Programmatic Media Specialist
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Programmatic Media Specialist
BYD Germany Marketing
Location: Frankfurt Germany (office-based)
Department: Marketing
Reports to: Marketing Director / Paid Media Lead
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative sustainable mobility solutions. As part of the BYD Group the company focuses on developing cutting-edge electric cars integrating advanced technology with eco-friendly design to drive the future of transportation.
Role Overview
The Programmatic Media Specialist is responsible for the planning activation optimisation and performance of BYD Germanys programmatic display online video and connected TV activities.
Working closely with Paid Media Brand PR Analytics and Creative teams you will ensure programmatic media is a key driver of both upper-funnel brand storytelling and lower-funnel performance outcomes across the full customer journey.
This role requires a proactive detail-oriented specialist who can independently manage campaigns end-to-end while contributing strategic input to broader media planning.
Key Responsibilities
Programmatic Planning & Activation
Plan set up and manage programmatic campaigns across Display Online Video and CTV
Activate campaigns using DSPs such as The Trade Desk Amazon DSP DV360 Quantcast or similar platforms
Translate brand and performance objectives into clear data-driven programmatic strategies
Contribute to integrated media planning alongside Paid Search Paid Social OOH and ATL activity
Ensure alignment between media strategy audience strategy and creative approach
Optimisation & Performance
Continuously monitor and optimise campaigns to improve reach frequency CPM CPV CTR VTR and on-site performance
Analyse performance data to uncover insights and identify optimisation opportunities
Own budget management pacing and delivery across campaigns
Develop and execute structured test-and-learn initiatives across formats audiences inventory and creatives
Audience Data & Measurement
Build and activate first-party third-party contextual and geo-based audiences
Work closely with analytics and data teams to ensure accurate tracking tagging and attribution (e.g. GA4 floodlights pixels)
Support robust measurement frameworks including brand lift and performance studies
Help maintain high standards for brand safety viewability and fraud prevention in collaboration with verification partners
Creative & Cross-Functional Collaboration
Provide actionable feedback on creative performance and format best practices
Partner with Brand PR and Commercial teams on vehicle launches and always-on campaigns
Collaborate with creative and production teams to ensure assets are platform-fit and performance-ready
Coordinate with media owners technology partners and external vendors where required
Skills & Experience
Essential
35 years experience managing programmatic media campaigns
Strong hands-on expertise with DSPs such as The Trade Desk Amazon DSP DV360 or Quantcast
Solid understanding of full-funnel programmatic strategy from awareness to conversion
Strong analytical skills with advanced proficiency in Excel and/or Google Sheets
Understanding of tracking tagging and web analytics (e.g. Google Analytics)
Experience managing budgets and delivering against performance KPIs
Desirable
Experience in automotive or other high-consideration categories
Exposure to CTV and premium video environments
Experience supporting large-scale brand or ATL campaigns
Familiarity with ad verification brand safety and measurement tools (e.g. IAS DoubleVerify)
Why Join BYD
This is an opportunity to take full ownership of programmatic media in one of the worlds most innovative automotive brands at a pivotal moment of growth in Germany. Youll work in a fast-moving international environment where your expertise directly influences how consumers discover electric mobility.
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
