Manager, Marketing

About the role:

• Own and execute all brand campaigns to strengthen Levis as a denim lifestyle brand
  • Adapt and localize global brand assets within guidelines for on-time execution
  • Create and execute all local brand campaigns across channels and platforms including all celebrity and KOL content pieces and styling
  • Drive on ground/events OOH PR editorial and other media activations
  • Drive product storytelling in Levis stores across formats and lead new store launch hyperlocal campaigns

• Build an engaging social media strategy based on key content themes and priorities both for always-on and campaign-focused spikes across channels
• Drive inspiring brand expression on and support both acquisition and retention
  • Bring together the DTC calendar across brand product and promotions
  • Continuous refinement of on-site content and PDPs to elevate user experience and support SEO
  • Create bottom funnel content designed to achieve DTC channel KPIs in partnership with performance marketing and ecommerce teams
  • Ensure clear measurement of content effectiveness and support A/B tests on the platform
• Work closely with creative and media agencies to operationalize marketing calendar and build an agile ecosystem for best in class fit-for-platform communication that drives both social and DTC
• Work in close collaboration with global brand guidelines to deliver consistency in brand tone and voice
• Work in collaboration with merchandising teams to curate looks for campaigns and focus product categories
• Build and socialize reporting dashboards for social influencer PR
• Explore identify roster of new agency partners and ways of working to continually strengthen Levis capabilities in content

About you:

• Prior marketing experience in DTC or digital forward brands in retail CPG and advertising agencies
• Minimum professional experience of 6 years
• Preferred experience in apparel/retail
• Adept at working with agency partners across social creative PR and media
• Engaged and collaborative mindset with willingness to work with cross functional teams to deliver joint outcomes
• Pulse for youth culture understanding of trending content styles on social

Benefits

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care taking time off improving your health or planning for retirement weve got you covered.

Heres a small snapshot:

• Complimentary preventive health check-up for you & your spouse
• OPD coverage
• Best in class leave plan including paternity & family care leaves
• Counselling sessions to prioritize mental well-being
• Exclusive discount vouchers on Levis products

We are an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us regardless of race religion gender gender identity pregnancy disability sexual orientation age national origin citizenship status or genetic information. We actively seek and encourage applications from diverse candidates including those with disabilities and offer accommodations throughout the selection process upon request.

To ensure that our products and culture continue to incorporate everyones perspectives and experience we never discriminate based on race religion national origin gender identity or expression sexual orientation age or marital veteran or disability status.

LOCATION

FULL TIME/PART TIME

Current LS&Co Employees apply via your Workday account.