Campaign & Content Specialist
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Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
The Campaign and Content Specialist is responsible for planning briefing and managing integrated marketing campaigns and content across digital channels. This role ensures that key promotions and marketing priorities are effectively translated into customer-facing content. The Campaign and Content Specialist is responsible for setting campaign direction prioritising messaging across banners and digital touchpoints and driving performance through A/B testing and plays a central role in briefing reviewing and optimising content delivered by the creative team.
Key responsbilities include:
- Plan and coordinate multi-channel marketing campaigns in line with promotional activity and business priorities.
- Work closely with the Promotions & Planning team to translate trade plans into campaign briefs and digital priorities.
- Brief creative teams on messaging hierarchy timing and asset requirements across banners homepage website placements EDMs
- Prioritise content across limited real estate (e.g. homepage banners category features) based on trade importance and business needs.
- Spearhead A/B testing strategies across emails website banners and digital catalogue proposing creative or messaging variants and measuring performance.
- Write or refine campaign copy/messaging to support designers and ensure tone of voice and clarity.
- Use Klaviyo to schedule send and track email campaigns coordinating with content and creative teams to meet deadlines.
- Monitor campaign performance using Google Analytics Klaviyo and internal dashboards to provide insights and recommendations.
- Contribute to campaign wrap-ups with key performance insights learnings and optimisation suggestions.
- Maintain visibility over campaign calendars and content schedules to ensure cohesive rollout.
Qualifications :
- Tertiary qualification in Marketing Communications Advertising or a related field.
- Minimum 2-4 years experience in a campaign or content-led marketing role ideally within a retail e-commerce or fast-paced consumer environment.
- Strong understanding of integrated marketing campaigns and content lifecycle management.
- Experience prioritising digital space and messaging based on trade strategy and business impact.
- Confident in briefing and working with creative and digital teams to bring campaign messaging to life.
- Working knowledge of Klaviyo for EDM scheduling testing and performance analysis. Competent in using Google Analytics to assess campaign effectiveness and identify optimisation opportunities.
- Excellent written and verbal communication skills particularly in refining messaging and tone of voice.
- Ability to manage multiple campaigns stakeholders and moving parts while staying organised.
- Analytical mindset with an interest in testing learning and improving campaign results over time.
Additional Information :
If you are interested in this exciting opportunity with us please click apply and upload your CV. All applications are strictly confidential.
JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you dont meet 100% of the criteria) please dont hesitate to apply!
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
At JB Hi-Fi, we’re more than just one of Australia’s largest and most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, cons ... View more
