Job Purpose
Kofax is looking for a smart and savvy Social Relations Manager who will report to the Senior Director Corporate Communications. You will be required to think strategically execute on tactics and build organic and paid social programs. You are articulate collaborative innovative adaptable and passionate about driving culture alignment and engagement.
Key Responsibilities
Organic Social Media
Social Media Oversight
o Own andexecute the global social media program by managing content distributed on allcompany social media properties including the internal communications platformcorporate Twitter Facebook LinkedIn YouTube and SlideShare.
o Researchand implement best practices to ensure Kofax is using appropriate Kofax access to LinkedIn Live for example.
o Createand execute social media campaigns to engage selected audiences.
Social Advocacy
o Build andmanage internal and external advocacy programs to grow social awareness andadoption among Kofax employees and business partners.
o Work withCorporate Marketing team to identify external market influencers and buildprograms to extend Kofaxs reach and thought leadership through these externalinfluencers and channels.
o Implementand support executive social media plan to develop thought leadership statusand initiate engagement with influencers.
Social Media Analysis
o Determineavailable and appropriate metrics to provide relevant insights into socialmedia programs.
o Providemonthly reporting and analysis on selected key benchmarks and competitivepositioning in the social space.
o Applydata to provide insights on content consumption and propose areas for improvement.
Research and recommend improvements to social listening actions to garner conversation trends and advise on content and subject matter expertise needed to engage.
Qualifications
Minimum Qualifications
Preferred Qualifications
BA/BS in marketing communications journalism or related discipline
Kofax Inc. is an Equal Opportunity Employer M/F/Disability/Vets
Required Experience:
Manager
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